Vertical industry sites are sites built for a particular industry and are deeply integrated into the information and transactions that occur in the industry. This kind of website does not need the ordinary amusement station such huge flow, also can realize the teaching big profit.
I recently conducted a comparative analysis of dozens of more familiar entertainment stations and industry stations, and found that the profitability of vertical industry websites was 5 to 12 times times higher than that of ordinary entertainment stations in the same flow. The difference in profitability is mainly reflected in its profit model, the general entertainment station's profit model is to make use of flow to earn the alliance advertising, which, the Exchange chain revenue, click advertising revenue, mobile phone message registration accounted for more than 80% of the share. Into the 07, as the mobile phone message registration continues to slump, click on the advertisement of the number k, the value of the flow of money in the minds of advertisers to establish, so that pictures, movies and other ordinary entertainment stations on the income of the three major ways to be limited.
In contrast, the vertical industry website membership fee + Advertising fee + sales revenue of the profit model is much clearer. Vertical industry web site in the profit model, the collection of membership fee is suitable to provide trade information for the industry-led vertical industry website; advertising fees for all vertical industry sites, sales revenue for product-led vertical industry website. In the case of advertising fees, because the vertical industry site professional, target audience clear, advertisers are more willing to teach high prices to their ads to such stations, chemical online a banner advertising 100,000 of the cost of a year to fully support this point.
Of course, from the operational point of view, the vertical industry site operation is obviously more difficult than the ordinary entertainment station, because it more emphasis on professionalism, timeliness, uniqueness. Its characteristics, determines the individual stand alone in the operation of the station mode in this road is not workable, before stepping into this threshold, personal webmaster at least to face a change from a one-man operation to the workshop operation.
