07 Personal Station Way out of the second, building interest community

Community so-called interest community, that is, a common hobby of the Web site community. There are many types of interest communities, such as self-driving communities, weekend parties, stock market forums, entrepreneur salons, mountaineering enthusiasts ' communities, swimming-enthusiasts ' communities, photo-lovers ' communities, fishing community, fan community, crowd wild Community, chess fan community, and Sparrow-fan community.
Internet boss Zhou Hongyi that: "With the daily life of the community is also part of the Blue sea field, personal webmaster Entrepreneurship can pay more attention to this area." Web site can easily replicate, film stations can easily replicate, picture stations can easily replicate, but the interest of the community is not easy to copy. Because the community of interest is a group that gathers together with common ideals, goals, and concerns, the relationship between its internal members, established by intimacy and mutual interest, is very strong.
It is not easy to build a successful community of interests. As a manager, you have to be deeply passionate about the subject matter of your community and have a deep understanding of it. For example, if you are a hip-hop community, you must first be a hip-hop enthusiast, and you must have a deep understanding of hip-hop culture and the ability to create a new hip-hop culture.
As for the source of income, advertising costs and offline income are good choices. Photography enthusiasts community, it is easy to establish an advertising partnership with photographic equipment manufacturers, fishing enthusiasts community, it is easy to establish an advertising partnership with the fishing equipment manufacturers, the same, other types of interest communities are also easy to match the corresponding vendors to establish an advertising partnership.
10,000 step back said, even if not linked to the corresponding advertisers, to do Google theme promotion, or to do Baidu theme promotion, its benefits will be far more than a hodgepodge of entertainment communities.