Site owners face the pressure of copyright, SP business shrinking and the Weak alliance advertising, 2007 personal website There is no way out? The answer is obviously affirmative. At least for now, there are three better ways for individual webmaster to choose!
Personal station one way out, build vertical industry website
Vertical industry sites are sites built for a particular industry and are deeply integrated into the information and transactions that occur in the industry. This kind of website does not need the ordinary amusement station such huge flow, also can realize the teaching big profit.
I recently conducted a comparative analysis of dozens of more familiar entertainment stations and industry stations, and found that the profitability of vertical industry websites was 5 to 12 times times higher than that of ordinary entertainment stations in the same flow. The difference in profitability is mainly reflected in its profit model, the general entertainment station's profit model is to make use of flow to earn the alliance advertising, which, the Exchange chain revenue, click advertising revenue, mobile phone message registration accounted for more than 80% of the share. Into the 07, as the mobile phone message registration continues to slump, click on the advertisement of the number k, the value of the flow of money in the minds of advertisers to establish, so that pictures, movies and other ordinary entertainment stations on the income of the three major ways to be limited.
In contrast, the vertical industry website membership fee + Advertising fee + sales revenue of the profit model is much clearer. Vertical industry web site in the profit model, the collection of membership fee is suitable to provide trade information for the industry-led vertical industry website; advertising fees for all vertical industry sites, sales revenue for product-led vertical industry website. In the case of advertising fees, because the vertical industry site professional, target audience clear, advertisers are more willing to teach high prices to their ads to such stations, chemical online a banner advertising 100,000 of the cost of a year to fully support this point.
Of course, from the operational point of view, the vertical industry site operation is obviously more difficult than the ordinary entertainment station, because it more emphasis on professionalism, timeliness, uniqueness. Its characteristics, determines the individual stand alone in the operation of the station mode in this road is not workable, before stepping into this threshold, personal webmaster at least to face a change from a one-man operation to the workshop operation.
The second way of personal station, building interest community
The so-called interest community, that is, a common hobby of netizens composed of Web site community. There are many types of interest communities, such as self-driving communities, weekend parties, stock market forums, entrepreneur salons, mountaineering enthusiasts ' communities, swimming-enthusiasts ' communities, photo-lovers ' communities, fishing community, fan community, crowd wild Community, chess fan community, and Sparrow-fan community.
Internet boss Zhou Hongyi that: "With the daily life of the community is also part of the Blue sea field, personal webmaster Entrepreneurship can pay more attention to this area." Web site can easily replicate, film stations can easily replicate, picture stations can easily replicate, but the interest of the community is not easy to copy. Because the community of interest is a group that gathers together with common ideals, goals, and concerns, the relationship between its internal members, established by intimacy and mutual interest, is very strong.
It is not easy to build a successful community of interests. As a manager, you have to be deeply passionate about the subject matter of your community and have a deep understanding of it. For example, if you are a hip-hop community, you must first be a hip-hop enthusiast, and you must have a deep understanding of hip-hop culture and the ability to create a new hip-hop culture.
As for the source of income, advertising costs and offline income are good choices. Photography enthusiasts community, it is easy to establish an advertising partnership with photographic equipment manufacturers, fishing enthusiasts community, it is easy to establish an advertising partnership with the fishing equipment manufacturers, the same, other types of interest communities are also easy to match the corresponding vendors to establish an advertising partnership.
10,000 step back said, even if not linked to the corresponding advertisers, to do Google theme promotion, or to do Baidu theme promotion, its benefits will be far more than a hodgepodge of entertainment communities.
Personal Station outlet three, build local characteristic website
Have seen many individual operation of the comprehensive station, the interface is very atmosphere, column hundreds of, seems to want to do Sina second. But the details of its content, but found that are copied from other stations, check its statistics, but also found a day only from the search engine to find a few people. No words, still no language.
Individuals to operate all-inclusive content, to transport to do the national station, does not have any resources, capital and human advantages, on the contrary, if the local characteristics of the site, Jinshan for the king, will be Shia.
Compared to the national comprehensive station, the local characteristic website advantage has three. One is the content advantage. Local characteristics of the site, mainly local content. These things come from around you, so you can take it more intuitively and vividly. Second, the promotion of advantages. Local characteristics of the site to a specific geographical limit. In this specific geographical range of promotion, its promotion costs far less than the national scope. Posters, organization campaigns, public relations, local news media are very easy to manipulate the cheap cut effect of the obvious way. Third, the advantage of the dip. Local characteristics of the site, are involved in the local residents around things. There is a new hotpot shop, where the best food to eat, where the price of goods are the most honest, is a matter of local residents relish. With the interaction between visitors, the site's stickiness will be greatly improved. Four is the profit advantage. The website interaction is strong, the product popularity comes up, the careful merchant certainly will not miss you. Because of a prominent advertisement recommendation, a kind of guidance, brought to him is true gold and silver.
Ctrip launched by the Cheng Ka also deserve to build local characteristics site Webmaster learning. If you can establish a cooperative relationship with some local specialties (such as your station for them to take to customers, they will give you the customer to carry out the consumer discount), then you'll gain popularity while the other merchant's cooperation costs.
(Author: Hu Tao)
