09 Harvest: A little understanding of what is Mission/vision/strategy

Since joining Ali began to contact these words, the first to listen to the boss what the strategy will be, our mission and vision is what. And so on, but always to the specific meaning of these words no concept, Ms these things away from me, with the passage of time, oneself also began to open strategy meeting, but some doubts always can not straighten out, until a soft was business-to-business acquisition, we went to ITBU, met Brian, after several training & Several times the discussion of the strategy meeting, I began to have a little bit of understanding, that is, a little bit, Brian himself said he had to listen to so many classes almost no lecturer can tell what is mission/vision/strategy, and their relationship between the clear It is not easy to really understand the meaning & connotation of these words deeply. First of all, take note of your current understanding, and then continue to cultivate it; what is mission.

Mission is what we often call a mission: what is the meaning and purpose of the existence of our team. The members of the team come from all corners, and we gather together for a common purpose. This common goal is our mission.

Generally speaking, find mission is very easy, and mission is generally the truth of eternal existence, quite illusory, is put in what circumstances when this sentence should be no problem, that is, not limited by time, he solves the problem of why this level, Describes the direction of the team at the macro level, he is to guide the team to make any decision-making guiding principles of thought;

For example, Alibaba to business mission is: Let the world is not difficult to do businesses. This is the common goal of the entire business-to-business tens of thousands of people together, he answered why so many of us together. and the meaning and purpose of the existence of all of us, and what is vision.

Vision is what we always say: what is the problem that our team is going to solve.

That's the transition to what we're actually doing in our actual work, and what he's dealing with is what this level of question is about, what the team is going to do in a certain area of the future (which has to have a time limit), and he can guide us in formulating business plans & Organizational structure design and so on;

Note that the development of vision should pay attention to the combination of innovation and reality, do not try to solve a problem that others have solved well, to have some fresh and refreshing things, and do not try to solve a reality does not exist or the demand is very low problem;

For example, Alibaba's business-to-business vision is:
1, to become a company that continues to develop for 102 years
2. Become the world's largest e-commerce service provider
3. Become the best employer in the world

And the vision of the last 10 years is:
Through the small enterprise's it, solves the enterprise purchase, the sale, the management difficulty, enhances the small and medium-sized enterprises ' competitiveness, realizes the entire society the industry to upgrade.

They separately elaborated in the future a period of time we will be specific solves what question, certainly the different stage vision certainly is not the same, its concrete degree also is not same, the shorter time certainly must solve the question the more specific; what is the relationship between mission and vision?

Mission&vision are complementary, they work together to solve the problems of different levels (Why/what), Mission set the direction, vision set things;

If there is a mission without vision that team will fall into idealism, things are vague and can not be landed, so it is difficult to get the expected results;

If there is a vision without mission the team will achieve a phased result, because they know the specific problem for a period of time, but when the actual results are not known where the future will go. That is, the lack of long-term direction planning; what is strategy.

Before we talk about strategy, we have to deal with two prerequisites first:

One is whether you know exactly where you are (what issues are currently being addressed, what has not been resolved, what solutions are available to help solve your customers ' problems, what advantages you have over your competitors ...). ）。 If you don't know yet, don't talk about strategy.

Second, do you know exactly what kind of people we are. And the common goal of our group of people (Mission). What problem are we going to solve (Vision). If you do not know the mission&vision of our group, and the group of people, please don't talk about strategy.

When you can clearly answer the above two questions, congratulations you can start talking about strategy;

What exactly is the strategy? Is how we defeat the enemy of today and for some time to come. That is, how to better solve customer problems. He solves the problem of how, a series of specific plans of action designed to defeat the enemy;

Because it is a concrete plan of action, the strategy is constantly being tried and corrected as the external environment, technological evolution, user habits and other factors change, that is, strategy is most likely to change every day . Because he is only a set of methods to defeat the enemy, so doomed to because of the enemy due to the potential system. What is the relationship between the three mission/vision/strategy.

mission/Mission	vission/Vision	strategy/strategy
Why to do	What does	How to Do
The common goal of the team, the meaning and purpose of our existence	What we're going to solve.	How to defeat the enemies of today and tomorrow
Eternal truth, not limited by time, direction of the future, the guiding principle of all decision-making ideas	Have time constraints, guide specific business plans, combine innovation with reality	A series of action plans, trial and error and correction due to the potential of the enemy

How to make a strategy.

There are several key words to share:
Traversal: Diligence, to master enough information, to know where they are;
Refining: Understanding, reading books, to find the main frame;
Inheritance: Share, read the book thick, will do things back to the main framework of actual combat and verification;