100 creative promotions in the retail industry

For stores, 365 days a year is not always prosperous, and there is always a peak season. The peak season is naturally busy with business, so what about the off-season? The business has been reduced, and many shops are facing the danger of shutting down their accounts. What should I do? There is no doubt that promotion is a necessary means. How to properly use the promotion strategy is a problem facing every store and dealer.

However, promotions are not the terminator of the market, but a double-edged sword ". Sales Promotion not only brings more profits to the store, but also brings a lot of helplessness to the store, just as knowing it is a quagmire, but has to jump on. After all, using product prices for promotions has become the most common weapon between stores. Whether your promotions are active or passive, You have to skip without hesitation, to be reborn.

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100 creative promotions in the retail industry

 

Chapter 1 price forever promotion tool

 

Section 1 price discount

Solution 1 illusion discount-give customers a different feeling

For example, the illusion that "spending 100 yuan to buy 130 yuan products" is a discount, but it tells the customer that my discount is not a discount.

Solution: RMB in a minute-let customers flock

For example, in a supermarket, "off in 10 minutes", customers are buying limited products, but the customer flow brings unlimited business opportunities.

Solution 3: value-for-one RMB-promotion strategy with a small value and a large value

For example, "a few products worth more than 10 yuan participate in promotions with a value of one dollar", although these products seem to be at a loss, however, attracting customers can be sold in joint sales mode, and the profits will not decrease.

Solution 4 critical price-customers' visual errors

For example, 10 yuan is changed to 9.9 yuan, which is a general promotion solution.

Solution 5 tiered pricing-automatically worried customers

For example, the automatic price reduction promotion scheme "full price sale in the first five days of sales, 25% price reduction in 5-10 days, 50% price reduction in 10-15 days, and 75% price reduction in 15-20 days" was invented by merchants of Edward faining in the United States. On the surface, it seems like a "risky" solution, but because the customer's mind is captured, for the store, the customer is infinite, and the selectivity is also great, this customer will not come, that customer will come. But for customers, selection is unique and competition is unlimited. If you don't go, others will go. Therefore, the final surrender must be the customer.

Solution 6: price reduction and discounts-double benefits to customers

For example, "all customers who purchase products in this store can be reduced by 10 yuan for 100 yuan and enjoy a discount. If 100 yuan is set to 100 off, the loss of profit will be 40 yuan; but if Yuan is set to 10 yuan, the loss will be yuan. However, the double benefits of strength will induce more customers to sell.

 

Section 2

Solution 7: one hundred percent prize-change discount to prize

For example, the discount is converted into a prize, and the prize is only a new bottle of old wine, catering to the hearts of ordinary people, and the real benefits of the people to get material satisfaction, double-tube sales were greatly reduced.

Solution 8: "shake money tree"-Benefits

For example, you can enjoy the opportunity of "shake the tree" when shopping for 38 yuan at Christmas. Each time you shake the tree and drop the next number card, each number card has a corresponding gift. Make customers feel happy, and customers will be willing to patronize the store, which will bring opportunities for generating revenue to the store.

Festive, interactive, and affordable elements make customers happy.

Solution 9 cases-drinking can win gifts

For example, this solution involves many customers and has no requirements. Therefore, it is the most widely used solution.

 

Section 3

Solution 10 refund promotion-benefits accumulated by Time

For example, "on the basis of 50 RMB for shopping, the customer can redeem the cash according to the sales promotion proportion as long as the customer tells us that the shopping receipt within the first six years is sent to the store cashier. For a refund in six years, the refund rate is 100%. For a refund in five years, the refund rate is 75%. For a refund in four years, the refund rate is 50% ......". The popularity, time, and gap of this solution.

Solution 11 independent pricing-strengthen marketing strategies

For example, the goods between 5-10 yuan are priced for the customer, and both parties will make the deal as appropriate. Pay attention to the floating range of commodity prices. The right to give customers an independent price is just a way to attract customers. This right is also relative. Customers can only freely set their prices within the price range provided by the store, which is an important guarantee to ensure that the store will not lose money.

Solution 12 supermarket shopping cards-accumulated discounts

For example, the shopping card is stable for customers, win-win, and advertisement effect.

 

Section 4 disguised discounts

Solution 13 account normalization-to make customers see real benefits

For example, only 55 RMB is charged for 55.60 RMB. Although it looks a little more generous, it is still more profitable than discounts.

Solution 14 Buy More and send more-disguised discounts

For example, note that the "ginseng products" but "ginseng products" can also be "ginseng wine" or "ginseng capsules ". In fact, the complimentary items are flexible.

Solution 15 combined sales-one-time discount

For example, goods of the same property are combined for sales to increase profits.

Solution 16: increase the quantity without extra price-give the customer a little more

For example, customers must be able to see the benefits without adding a price.

 

Chapter 1 customer-people-oriented Promotion Art

Section 1 Promotion by age

Solution 17 Freeloaders-promotion through children

For example, on Children's Day, let the children select their favorite toys and select items at home with the shopping guide aunt. Their parents are waiting to pay the bills in the rest area. Pay attention to time points, foothold, promotion plans, and details to win.

Solution 18 self-ridicule and self-criticism-the most realistic solution for middle-aged people

For example, in front of a hotel, the door curtain is "But Shanzhen has little seafood flavor, but it is cheap. No famous teacher is not authentic. Self-exposure points are highlighted as "cheap and convenient ".

Solution 19 active and wrong-Impress old customers

For example, the customer can take the initiative to pick up the wrong goods and obtain the customer's trust.

Solution 20 "Happy Wedding"-advertisement and witness

Solution 21 "shouxing" effect -- let shouxing advertise for the store

 

Section 2

Solution 22 hero save the beauty-play the male card

For example, in a tobacco store in the United States, a beauty in the window is pressed by cigarettes and eager for help from men. As long as men sell cigarettes, beauty can come out of the predicament. The goal of this solution is to clearly understand the adaptability among other features.

Solution 23 selecting customers-"soft" tactics for mall promotions

For example, a clothing store is branded as a female store where men are not allowed to enter, and a rest area is arranged for men. Women who buy goods also ensure privacy.

Solution 24 presents a proper way-to meet the "heart" needs of female customers

For example, the gift is a type of complete set of goods, such as quilt cover. In this way, the customer purchases the whole set of goods to increase the sales volume of the store.

Solution 25 "substitution" effect-giving women a different feeling

For example, an advertisement launched by a clothing store "with dozens of yuan worth of money here, we promise to give you another person". Customers who come to the store receive the matching services from the store give a new look, in addition, female customers who receive "replace" sales will be given discounts and small gifts as appropriate.

Solution 26 love the house and the horse-Do a Good Job of movie girl articles

For example, attach popular things to the girl chasing stars to increase sales.

Solution 27 "Lover doll"-make single women no longer alone

For example, on Valentine's Day, you can get "Valentine's doll" and advertisement promotion to achieve a good effect.

Section 2 psychological promotion

Solution 28 goods compared with three companies-a little more customer trust

For example, pre-sales advising customers to improve their trust.

Solution 29 get lucky-consumption for luck

For example, if a restaurant consumes a lottery, the chance of a lottery is high. If the prize is received, the image is posted on the wall. The advertisement word "Lucky, the more the better" is displayed ". Advantage: product advantages: customers can refuse to buy but not eat. Lucky proportion advantages, high consumption, high awards, high winning rate, in this way, the winning proportion is controlled by the store, not only will not lose money, but will also stimulate the enthusiasm of customers.

Solution 30 has more talent-a magic weapon to lure sales

For example, go to the snack shop and buy a snack to turn over the card. If you are right, give the same snack. Capture the characteristics of a child who is fond of being lucky and have the satisfaction of a small gift.

Solution 31 archive management-to impress customers

For example, send SMS gifts to the customer on a specific day to impress the customer.

Solution 32: add it up a little bit -- let customers like you

For example, when "a little more shop" is loading load, it takes less, and then adds a little bit to the store. This gives customers a sense of increase. Customer consumption is equally important.

Solution 33 Model Double stars-focusing on national cultural traditions

For example, the elderly product store used the "Model Double Star" selection activity to select "shouxing" and "Xiao Xing ". It is well known to everyone to Increase brand awareness.

 

Chapter 2 enthusiasm inspires the sales passion that never gives up

Section 1 decoration promotion

Solution 34 "green leaf effect"-fresh fruit allows customers to come

For example, the fruit shop shows the freshness of the fruit, with leaves on it.

Solution 35 chaotic operation-a good way to win in chaos

For example, to win in the chaos of clothing stalls, the revelation is that goods sales cannot be the same, but the decoration can reflect the price information.

Solution 36 Goods comparison-good goods must be accompanied by inferior goods

For example, goods of the same shape are sold with large quality differences, with obvious results.

Solution 37 is tricky-cheap is always in the front row

For example, put some cheap goods in front, and make cheap slogans attractive.

 

Section 2 packaging and promotion

Solution 38: Be Confused-satisfy the customer's level mentality

For example, the product will be converted into a gift in the second luxury packaging.

Solution 39 heart-to-heart: To witness love

For example, the second packaging of the flower shop and the cooperation between the matchmaking agency held a collective wedding for the new couple holding the hearts of flowers to witness love. It is also a Secondary package, but information can be sent to the customer through activities.

Solution 40 together-best selling

For example, a fruit store puts some fruits in a basket, so that they can be nice and cost-effective. Sales of similar products is a good method.

 

Chapter 3 Advertisement-a promotion shortcut that causes sensation

Section 1 store advertisement promotion

Solution 41 current effect-advertise yourself on site

For example, the down series splits clothes and bedding on the spot to show you what is inside. Selling point: you can see the truth, word of mouth, and invite customers to reflect their interactions.

Solution 42 implied effect-making customers self-righteous

For example, if a hotel visits a celebrity's dining photo in the hall, it implies that this is a store that celebrities often visit. Selling point: Increase the store awareness and take advantage of customers' vulnerabilities.

Solution 43 naming effect-let customers focus on their own brands

For example, conduct some PR activities to increase the store's popularity.

Solution 44 comparison effect -- let customers see the actual effect

For example, a car that has not been washed or washed is placed in front of the car wash shop to attract everyone's attention.

 

Section 2 media advertisement promotion

Solution 45 "exaggerated effect"-attracting customers' attention

For example, watches are sold in water. Selling point: display the quality of the product and grasp the curiosity of the customer.

Solution 46 clever use of witnesses-real active advertisements

Solution 47 celebrity effect-Let celebrities advertise for shops

Solution 48: taking advantage of the ride-a shortcut to win

For example, in a major activity, we strive for face exposure opportunities in the front row to improve exposure so that we can do publicity.

 

Section 3 Promotion of public welfare activities

Solution 49 warmth and one dollar-a student tour at a supermarket store

For example, if the supermarket costs 38 yuan, the service desk is required to invest 1 yuan in the donation box to fund schools that want to work.

Solution 50 free adoption-Turn the prize into an adoption right

For example, advertisements allow people to adopt abandoned small animals. pet shops sign agreements to stop abandoning small animals. pet shops provide free food for a week.

Solution 51 "buy" tuition fee-another form of student promotion

For example, you can draw a lottery when the amount of shopping in a bookstore is full. The prize is cash and the number of places is limited.

Solution 52 hope mall-turn profit into hope for children

For example, during the earthquake, the price of the promotion activities in the mall remained unchanged. All profits were donated to the charity association to help the children in the earthquake return to school as soon as possible. For example, Wang laoji's practice at that time. We must begin with an influential event and fulfill our commitments.

 

Section 3 Public Relations promotion

Solution 53 destructive effect-truly reassuring customers

For example, if the mattress is pressed by a roller, the quality is proved.

Solution 54 effect display-let the quality speak on your own

Solution 55 consumer guard-catering to customer psychology

For example, if the quality of the goods is faulty, ask the store in front of everyone.

Solution 56 sound transmitter-let the customer help you with the promotion

For example, during the Olympic Games, e-car dealers are following each other, so that dropped people can never get on the bus. The sound transmitter is a word-of-mouth sales.

 

Chapter 4 holidays-Golden fishing skills

Section 1 Promotion for traditional festivals

Solution 57 new year red envelopes-Spring Festival gift promotions

Solution 58 is very 1 + 1-Promotion of flowers during Tomb-sweeping Day

Example: 1 + 1 = All-in-One shopping, convenient selling points and reasonable prices.

Solution 59-5-year-Dragon Boat Festival zongzi promotion

For example, pay attention that the solution is not novel, but it must be practical. It has a large profit margin and is good at leading the face.

 

Section 2 foreign holiday promotions

Scheme 60 Valentine's price-Valentine's Day floral decoration promotion

Solution 61 peace is a blessing-Apple promotion on Christmas Eve

Solution 62 holy day-Christmas cake promotion

 

Section 3 holiday promotions for specific groups

Solution 63-women's products Promotion

Solution 64 happy childhood-Children's Day toys promotion

For example, in the children's shopping mall, play children's favorite cartoons, play games, answer correct questions, win prizes, and enjoy discounts when buying toys during the activity.

Solution 65 family kitchen-making your mother easier

For example, Kitchenware promotions for Mother's Day, carnations for shopping, and "three-day outing to Hainan ".

Solution 66 implicit fatherly love-Father's Day gift promotion

Solution 67: Master platform-creative promotion of master and master

For example, the advertisement of the Teachers' Day cross-stitch shop "the teacher puts his sweat and knowledge into a pencil drawing, as a student, why don't I give my respect and thanks to the stitch together? During Teachers' Day, any customer who buys Cross stitch in this store can get a beautiful Teacher's Day greeting card ."

 

Chapter 5 theme-promotion magic

Section 1 opening promotion

Solution 68: "red envelopes" -- a promotion strategy shared by the audience

Solution 69 crazy dance-make customers fall in love with your shop

For example, a large dance will be held at KTV.

Solution 70-step upgrade-meaning double-off game promotions

For example, the "CS competition" of digital store ".

 

Section 2 Promotion

Solution 71 points preferential treatment-true feedback to old customers

Solution 72 self-service sales-attract more new customers

For example, you can select three items for the celebration at 50 yuan.

Solution 73 prize collection-promotion Promotion

Example: Ad solicitation.

 

Section 3 other theme promotions

Solution 74 fill in gold-use gold to attract customers' attention

For example, if you purchase a golden slide mobile phone in a mobile phone store, you can win the "cash prize ".

Solution 75 store botanical garden-Let Environmental Protection remember the customer's name

Solution 76 happy five-child -- happy customers

 

Chapter 6 shop assistant-Invincible promotion

Section 1 service personnel promotion

Solution 77 beauty effect-making customers beautiful

Solution 78 gnomizer restaurant-fresh with a smile

Solution 79 love the beauty of the heart-grasp the hearts of women

For example, the cosmetics store "are you pretty? Do you want to be as beautiful as me? So please try CC ?" Makeup activity.

 

Section 2 Promotion by sales promotion personnel

Solution 80 alternative models-Special promotions

For example, the clothing store asks elderly models to advertise that "We can do well in fashion for the elderly, let alone for the younger ones ?".

Solution 81: Beautiful and ugly-amazing visual effects

Solution 82 win-win mode-Do a Good Job of Promoters

Solution 83 human promotion-meeting customers' emotional needs

For example, promotion is performed on the pretext of a promoter's relatives.

Solution 84 Anchoring effect-Service Language creativity of Promoters

For example, if you want a beer, you 'd better ask if you want one or two.

Chapter 7 service-locking the customer's promotion methods

Section 1 pre-sales service promotion

Solution 85 sample delivery-more direct trial experience

Solution 86 proper Offside-give more customers

Solution 87: first-to-first-choose shop services

 

Section 2 sales promotion

Solution 88 self-selected restaurant-Everything serves customers

Solution 89 will be wrong-make customers satisfied

Solution 90 follows the same picture-give customers a thought

Solution 91 supply on demand-do not disappoint a customer

 

Section 3 after-sales service promotion

Solution 92 on the list-best service for customers

Solution 93 responsive-what customers think

Solution 94 return without reason-a service solution that wins the reputation

 

Section 4 free service promotion

Solution 95 free services-an advanced emotional investment

Solution 96 extra services-sincerely serving customers

Solution 97 graffiti service-connecting customers to your store

 

Section 5 Other Service promotions

Solution 98 please join the store-small services bring great profits

Solution 99 is widely used, facilitating customers and stores

Solution 100 Zhixin service-zhiqihao, zhiqihao

 

The promotion scheme is changing with the market at any time, and the customer is changing. Only in this way can the promotion scheme be eliminated by the market. Every creative solution is expected to arouse your thinking. We sincerely hope that we can make a meager contribution to this industry and the Meiju family, and enjoy and learn from other like-minded friends. Myself 27298358
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