12 Summary of Google SEO optimization techniques

first, choose which area the server is placed in

For Google , the search results are different for different regions. Some English keywords, you use Google search in China, found that your site ranking is not the top, but if you use Google abroad, you may be 10 pages can not find your site.

Our ranking in Google rankings is not what we look for, but what our prospective customers are looking at. Therefore, the regional selection of the server should select the region in which the potential customer group resides.

Second, check whether the server's IP has been punished by Google

1. Check how many sites are placed on this server? How to check it? Here we give you all a tool, you can easily find out how many domain names together point to an IP: (http://whois.webhosting.info/ip/)
For example: If you want to check 219.235.226.75 this IP you just enter in the IT address bar:
http://whois.webhosting.info/219.235.226.75/
Click Enter, you can see how many of these domains point to this IP

2, select a few www.###.com and then you enter in Google: Site:www.###.com then take a look at how many pages Google has included in this site. If you find that Google has not included it, look for a few more, if most of them are not included in Google, then it is likely that the server was punished by Google. It's best not to use it for insurance.
In general, Google is punished by more domain names, Google punished by the relatively small number of servers!

Third, the server must be stable operation

Four, choose a good domain name, reasonable design site path and file name
Design principles for Domain name/path/file name:
1, that is to include keywords. In English keyword words, you can choose the domain name related to the key words. Words can be used in Chinese pinyin domain name, Chinese website others with Chinese path and file name
2, static path is advantageous to rank than dynamic path
3, the top-level domain name than the two-level domain name has a path ranking (well-known website, authoritative site of the two-level domain name)
4, abc.web.com than www.web.com/abc/have ranking advantage
5, www.web.com/abc/than www.web.com/abc.html such a path has a ranking advantage.

Five, reasonable design page title and tags:
Headings and labels mainly refer to the content of

<TITLE> Web Education Network </TITLE>
<meta. Name= "description" content= "Web page, Web production" >
<meta. Name= "keywords" content= "page" >
<meta. Http-equiv=content-type content= "text/html; charset=gb2312 ">
<meta. http-equiv= "Content-language" content= "ZH-CN" >

1, page title design principles:
A, the title of each page should be different, and the content of their own web pages as well as conform;
B, page title design brief, the title of each page is best only the end of the highlight 1-2 keywords, not too much;
C, the title design should not be too long, preferably not more than 25 characters, 50 English letters.

2, the design of the page description tag:
Web page description tag, it is mainly for the search engine to see, this label design pursuit of simple and clear, and the content of the page in line with. In order to improve the rankings, it is appropriate to increase the density of keywords.

3, the keyword tag design:
At present, Google has no role, but the ranking of other search engines have a certain role, the label design principles and is concise, if it is a number of keywords, you can use the English comma open, irrelevant keyword best not use, easy to be some search engines as left arm to deal with.

4. Page encoding and Language annotation label design:
Mainly for the browser to see. Different language coding are different, so when you do foreign sites must pay attention to the best use of potential customers using the operating system code, or potential customers will see the page is garbled. If your website is an English-language site and your prospective customer is targeting Western Europe, you can use the following code: <meta. http-equiv= "Content-type" content= "text/html;charset=iso-8859-1" >

Vi. Increase PR Value

PageRank technology: By calculating the equation consisting of more than 500 million variables and 2 billion words, PageRank can make an objective evaluation of the importance of the Web page. PageRank does not calculate the number of direct links, but instead interprets the link from page A to page B as a vote by page a against page B. In this way, PageRank will evaluate the importance of the page based on the number of votes it receives on page B.

PageRank also assesses the importance of each polling page because the votes on some pages are considered to be of high value, so that the pages it links to can be of higher value. Important pages have a higher PageRank (page rank), which is displayed at the top of the search results. Google Technology uses comprehensive information about online feedback to determine the importance of a Web page. Search results do not have human intervention or manipulation, which is why Google becomes a trusted, unbiased, and impartial source of information that users trust and are not affected by pay rankings.

Seven, reasonable design site link structure
Reasonable website link structure has the characteristic:
1, has a site map, the site map links to all the pages, all the pages have a link to the site Map page, content is less than 100K.
2, the site navigation is clear and convenient for users to browse;
3, the link does not use flash buttons and pictures, but uses the text.

Viii. Add a reverse link strategy
1. View backlinks: In the Search box, type: link:www.webjx.com
2. How to add the reverse link of the webpage:
Link exchange with related websites
Add a Web page to a related Web site that you can add a reverse link to
Add a website to the world famous catalog website

3, choose the principle of linked pages:
Pages with very high PR values
The PR value is not too high, but the export link is less than the page
Main pages of the authoritative website

ix. website content and web design

Excellent website content mainly includes one of the following:

1, the original content is more, easy to be cited by many sites, the process of reference generally will give this page added links, so this page can get a better score, ranking naturally good;

2, the site rich content: Rich site content will allow Google to include a lot of site content, the links between the pages of the site to improve the site of each page in the Google score;

3, the site structure is clear, the page design is reasonable, easy to browse by users and crawling by Google search engine crawler;

4, the ASP into HTML, and compression weight per page not more than 100K, export links to less than 100.

The static page of HTML format is easy to be indexed by search engine, and easy to get better ranking;
HTML-formatted static pages to save your server resources, not afraid of your website popularity increase fast;
static pages in HTML format do not need to call the database and users can browse very quickly.

At present, most of the sites have taken the new technology, that is, the dynamic program, the front desk is a static page. Although the front desk is HTML, they can also be modified through the background.
If your site is a mall system or other systems, it is difficult to break the time of the revision, you can also take the following strategies: that is, by technical means to map news.asp?id=234 such links into news/234.html
This technique is very simple, you only need to install an ISAPI REWRITE on the server (google888.com have free download), and then set the appropriate parameters to OK

10, highlighting the keywords in the page:

1, big title to include keywords: headline is the page header with 2, <{#imeinline} style= "line-height:150%" align= "left" > Web text keywords should be specifically highlighted: You can use <B></B> to highlight, It can also be highlighted with striking colors;
3, reasonable adjustment of the frequency of the occurrence of keywords in the page, in general, keywords appear in the Web page frequency is maintained in
3%-5% better.

Xi. write the robots.txt file.

A file placed under the root directory of the Web site to search engine crawlers, if you accidentally write wrong, it is possible that Google has all your pages have been deleted. On the content of this document, the Google site has detailed instructions: http://www.google.com/intl/zh-CN/remove.html

12. Increase the hyperlink comment

title= "Comment Content"
Non-Annotated Code:
<a href= "http://www.webjx.com" > Web Teaching Network </a>
Annotated code::
<a href=http://www.webjx.com title= "web teaching network-providing the latest and fastest Web technology" > Web Teaching Network </a>

Picture Comment Tags: general page insert a picture in the HTML code as follows:

You can add a comment to the picture as follows:

Alt comments must be concise, do not write too lengthy, this will be a number of search engines as cheating to treat.

12 Summary of Google SEO optimization techniques