2013 Search engine Development Trend Analysis

China's search engine market is constantly changing, every year will be accompanied by a number of major algorithm update adjustment, and each time there are some sites by the search engine ruthless down the right. Last year is also Baidu update the most frequent one year, however, the main purpose of Baidu adjusted update algorithm is to combat some users cheat behavior. In the beginning of the 2013, Baidu launched the Green Luo algorithm, which also shows that Baidu search engine in this year will still be targeted at some of the cheating action to increase the blow. So what are the major changes to the search engine market this year? Today, love stars on this issue a personal point of view, if there are wrong places also please correct me.

2013 Mobile search business will flourish

Since the rapid development of smartphones in recent years, China's mobile internet users are also growing, the general traditional mobile phone has slowly faded out of the people's view. Smartphones have changed people's lives a lot, we can now use mobile phone shopping, entertainment and online browsing, and so on, these are the mobile Internet to bring us convenience. So in the future of our lives, smartphones will also be an integral part of everyone, on the one hand we can use mobile phones and friends to contact and communication, on the other hand, the smartphone is equivalent to a small computer, more aspects of communication between people.

The biggest advantage of smartphones is getting closer to the computer, in addition to some features no computer smooth, now the smartphone has basically replaced us with a computer reading, watching movies and other entertainment. Because of the convenience of smartphones, now many users will use the mobile phone directly to search function, but the mobile phone and the computer is still different, the mobile phone screen is relatively small, which greatly affected the search when the user's sports degree. Some websites are specially designed for mobile phone users, but they are often textual content, which greatly affects the user's experience degree. But the star of Love thinks, with the increasing number of mobile phone users, mobile life brings people's convenience has affected a lot of users, the future mobile search service will also become a very important part of the major Internet companies will also be sure to shift the focus to the mobile business, as a new growth point of the enterprise.

second, the crackdown on website cheating will also enhance

2013 just after the spring festival Baidu introduced the Green Luo algorithm, the green Luo algorithm for the website link cheat to carry on the rigorous attack. This let a lot of stationmaster suddenly heart heavy up, after last year Baidu several important algorithm update adjustment, many stationmaster thought Baidu will calm some in this year, but the fact is not imagined. Green Luo algorithm once launched a lot rely on the purchase of the chain to get ranked site instantly be down right, the most representative is the Webmaster link trading platform Ali slightly, now has been Baidu completely k off, included none, from this point can be seen Baidu search engine to combat the Web site cheating behavior determination. Similar to this example there are many, all this shows that Baidu in the future will not reduce the crackdown on the light site cheating, but will always insist on cheating on the site to fight. So the star to say is that those who rely on cheating to get a good ranking of the site, although perhaps now your ranking is good, but also escaped several times Baidu to cheat the site, but to ensure that the future has been peaceful? Often walk in the river, where there is no wet shoes of the truth we all know, So remind your friends now that they have some luck to give up their unrealistic ideas. Seriously to maintain their own website, the content of the site to mention the quality of the site is the future development of the road.

third, each search engine cheap competition will be more intense

Since Google withdrew from the Chinese market, Baidu has firmly occupied the position of the Chinese search engine boss, but not a short-lived. In the second half of 2013 360 launched its own search engine services, the rapid preemption of 10% of the search engine market share, which so that the pressure of Baidu immediately increased. Baidu is still occupying the Chinese search engine market more than 70% of the share, but we all know the viscosity of the search engine is very low, Baidu's operating director also said: "We Baidu from bankruptcy is always only 30 days", so said 360 launch search service for Baidu is indeed a small blow. The advantage of 360 is the browser service, which is higher relative to the user's viscosity. Although Baidu is still the boss of the search engine, but who can guarantee that its status is always so not to be shaken? In particular, Google has also come back to the Chinese market recently, which makes the search engine market more complicated, it could be said that the future search engine market will be a battleground. This article by: Zhengzhou website Construction (www.jbbow.com webmaster to provide!)