2015 a lot of game companies closed down, what they look like?

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Today talk about the collapse of the mobile game industry, from the beginning of this year after the Spring festival, met a lot of game industry entrepreneurs, many people are the first sentence will ask me, this year is not a lot of game companies closed, indeed, only in the circle of friends can hear a lot of game companies will not go down and dissolved or integrated into other game companies. And because we are doing the game industry media, the source is relatively broader, many people want to learn from us the current mobile phone game industry trends, many asked me, I was very helpless smile, said that there are a lot of game companies closed, but there will still be a lot of new companies set up, I can't predict the big trends of mobile games, or what kind of games will fire, because the market is too large, each type of game has his user base, the core is still your game product is good enough. In fact, what I want to say in my heart is that other people's failure and what you have to do, the general trend and what you have to do, do not believe that bullshit and for the sake of saying, do you good at, do what you like, let your company live, only chance.

What kind of game companies will go bankrupt?

When it comes to game company failure, it's worth summarizing what kind of company or team is going to fail today. I can probably divide it into several categories from the closed sample I know.

First, non-gaming business team , this part is the typical search for the tuyere entrepreneurial people, heard the game fire, can earn money, so a stick in, with their own accumulation of a little money to start, the whole team to re-recruit composition, this kind of team most in 13-14 was established. When they really enter the industry will find a variety of difficulties, so this more than a year to solve not only a variety of project, talent, capital, management, business and other issues, rely on their own funds to support the 2015, out of a half-baked products, natural agents do not go out, the final result is only the team dissolved.

The second category, the game enthusiasts start -up team, this kind of team with the first class somewhat like, they start a business is engaged in other areas of work, some savings, but I am avid game enthusiasts, like to play games, like research games. Game play for a long time is also equivalent to half of planners, so in the mobile game this trend, pull up the team, their own when the producer, personally planning the game. Also facing the recruitment, business, management and other issues, the product did a year, changed and changed, how many have some appearance, will also cause some of the interest in distribution, but to the agent gold is not high, the distribution rating of B, but the entrepreneur because it is a player, the game of their own planned confidence, So constantly looking for new publishers, the offer will never budge, time dragged long, the market opportunities have not, their own, also spent, before willing to agent distribution points of interest is not here, the final team only dissolved.

Third, the game developers Entrepreneurial team , this kind of team has the experience of game development, in different game companies have relevant work experience, so several friends together to form a new team to do the game. But team members are temporary formation, mutual familiarity is not much, and there are entrepreneurial enthusiasm for the game development have their own ideas, so the project was spent a large half a year, the final mutual opinion compromise developed a Sibuxiang products, most of them are similar to cards +rpg+slg+moba+xxxxx and so on class Type of game, this piece of patchwork is an innovation that naturally does not cause the taste of tricky publishers interested.

Fourth, the game producer Entrepreneurial Team , this kind of team most reasonable structure, the producer, master strategy, main course, the main United States have more experience, and have a few years of cooperation with each other, so, in the tuyere period is very lucky to get Angel start Money, start very smooth, recruit, project, development products, but, Changes in the market, the team in the game Circle Network, will continue to communicate with friends to do the direction of the game, each development of a paragraph with some publishers to communicate, but different publishers to give a different advice, finally made a 50% of the product, but looked up to see the market has changed, the same type of higher quality products many, No longer competitive, angel investment funds have been spent, the final team only integrated into other big game companies.

The fifth category, Star Game Entrepreneurial team , this kind of team are in the big end of the company in the high-level, at least the development of tens of thousands of products, the whole team to leave the venture, the initial angel investment is easy to get, and valuation is not low, so, began to work in large companies before the construction team, Goal must be ambitious, must do a month of water over billion of products, it is self-developed from the release, the team instantly expanded to more than 100 people, the media hot, confidence bursting. The first product quality is indeed very good, there is a release willing to open tens of millions of price agent release. Team confidence is even more, so good products do not release themselves, so earn more, so, self-built distribution team, the results of a release only to find that the domestic so complex Android channel is not simple to take an SDK can be done, the rationale for these channels and various SDKs took a large half a year, When ready to start pushing the market already have a lot of similar products, the promotion of the cost is also high, the team's own operating costs are also highly. Finally, only to find old friends of the listed companies at a very cheap price was acquired, and the end of this venture.

The above is only a list of some common situations, there are many factors feel the success or failure of entrepreneurship, entrepreneurship must be narrow escape, but only in the entrepreneurial people can understand, but also in the field of game entrepreneurs to encourage each other.

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2015 a lot of game companies closed down, what they look like? Go