2015 China Intelligent Hardware Egg Year Innovation Conference
Date: April 11, 2015
Location: Beijing. 751 Fashion Corridor
Speech One:Smart hardware startups are harder than software startups!
because it is more than the software link, it is more likely to die on any link.
all the links,
including design, marking, sample production,
trial Production,
Sales---Like a little fish at home is to go the star promotion route, investors with the founder of a family to promote,
Supply Chain Management---have an easy order, but the supplier does not cooperate, the capacity is out of control,
by the cottage---Shenzhen factory directly to the cottage, at half the price of mass sales, etc.,
all need to go across.
Statement two:advice from an angel investor
1. The choice of entrepreneurial direction must be very careful not to go to the Red Sea market,
more should consider to do now no one does the field;
2. Products need to do a lot of subtraction, to return to the product itself-why users must use this product.
the product itself needs to be profitable.
Instead of hope or planning in two period of community building, advertising revenue and so on.
3. To do real good things, solve the user's actual problems.
to enable users to see this product, the first feeling is "Oh!!!" "
to do professional things, do not make toys, or there is no difference from the cottage.
4. In entrepreneurship, consider all possible problems, risks,
because Murphy's law is there---you think it's possible, it's going to happen.
Speech Three:Crowdfunding Platform Manager
1. The key to success and failure of a startup project is not the product, but the founder and founding team.
because entrepreneurship, even the best products, will encounter problems and difficulties, can not go on, the founder and his team is the most critical factor.
2. The field of hardware entrepreneurship is very important to the management of the supply chain
3. Entrepreneurial projects must have core competitiveness, do not do cottage products.
4. Hardware startups need to answer two questions before doing it:
BAT, Millet also do this product, what do you want to do?
Shenzhen Cottage Factory also do this product, how do you want to do?
only answer these two questions, and then consider doing it.
speech four:Smart Piano Entrepreneur
1. Piano Learning user's pain points:
Expensive: The piano is very expensive, and needs three or five years of study, this cost is also very high;
Bitter: Practicing the piano for a long time, very boring.
2. How to solve the user pain point
game learning style, hardware and software to cooperate with learning.
3. Problems that are difficult for you are also difficult for others.
When you cross the difficulty, you go beyond the opponent.
Speech Five:About Innovation
"0 to 1" mentioned that innovation is not the most important, the problem is the most important to solve.
just like Apple, it is not the inventor of MP3, but doing the ipod on the change of the music market;
It's not the inventor of a smartphone, but the iphone has changed the mobile phone market;
Similarly, tablets, smart watches are not invented by it, but its entry to subvert the original market structure.
Summary:
1. Intelligent hardware Entrepreneurship is a "pseudo proposition"
do the hardware company countless, not able to connect a network, there is an app is smart hardware.
innovation is the original industry, that is, the product of subversion, to solve the user's pain point.
just like Apple, like Google, solves the problem is fundamental, as to whether to do hardware, canIntelligence it's all skin.
do not solve the user's pain point, make a hardware network, it is a rip!
2. This innovation conference is very traditional and lacks originality, not a good product.
2015 China Smart Hardware Egg Year Innovation Conference notes
