2015 mobile game CP Development thinking

Current Quick Sell product CP mode and questions:

2. Product aspects:
   • From the domestic find the most money, the most fire, the most potential to do the difference micro-innovation.
   • From the foreign rankings to find a model Mr Skinner copy.
   • There is no beneficial copyright, only pirated or popular subject matter.
   • Dare not innovate, avoid innovation
4. Research and development aspects:
   • Rapid change of skin in a certain simple technology accumulation, trying to cut into the blank market
   • Human scale effect or extreme individual
   • No scientific research and development management concept and practice
   • Do not do basic research and development, avoid basic research and development
6. Issue:
   • Since the release of incapable, or completely dare not to think, or a bloody death team of dead products
   • Agent for publishers, expect to rely on agency fees to help
   • Not familiar with overseas, dare to face overseas market
8. Company Aspect:
   • Lack of reasonable ownership, organizational structure planning, bandits team
   • Lack of reasonable money management, money spent only to think about the change
   • Lack of an effective business model
   • Lack of core competence awareness and construction

2015 Market Trend forecast

1. Open channel, transparent, social platform, advertising platform transparent guide;
2. With a large number of small and medium CP collapse, the CP market has gradually formed the core competitiveness of a few boutique CP, the quality of the CP bargaining ability to improve self-distribution capabilities
3. Go to the distribution of business
4. CP Focus on core competitiveness training and investment, gradually with products, technology, research and development, operation and other aspects of core competitiveness, with product company brand and loyal users
5. New game business model gradually formed, such as market segment, vertical, G2O2O, UGG user participate in creation game, etc.

What CP needs to do in 2015:

1. Discover core competencies in products, technologies, research and development, and operations, if not immediately closed or transformed
2. Be sure to invest a certain amount of energy and money to strengthen the core competitiveness training and promotion
3. Start to market changes to establish and access to direct access and user-oriented channels, build and accumulate loyal user groups, and gradually shape the company image and product brand, for the future independent distribution capacity to prepare
4. Seek and focus on differentiated markets or areas of expertise to focus on building strengths and build on them gradually
5. Explore and build a value-for-life value-return system, such as Huawei and Ali's internal equity mechanism
6. Explore and establish a scientific and advanced, flexible, open, for the ultimate creation of management, collaboration system, such as "rework" the elite culture, open source concept, remote collaboration, etc.

Thinking about the development of the game market after 2015 and the development of CP will continue ...

2015 mobile game CP Development thinking