38 products of Baidu will be the next Yahoo

I want to talk about Baidu.

Robin Li said: Baidu is only 30 days away from extinction! Very crisis-minded, of course, if Baidu really perish, 30 days must be too short! If Baidu in accordance with the current trend (1: Profit Mode 2: Product business) development, within 5 years it will give up the search for the first position, within 10 years it went weak! After 10 years of Baidu, is now the Yahoo!

Why? Please open the homepage of Baidu, click on "More", count how many products? The whole "38", don't you think it seems more like a WEB2.0 portal? Some people will say, no matter how many products, as long as these products to meet the needs of users, can bring value to them, and successfully passed the value, the number of users more and more, PV, IP more and more high, is a successful product! Yes, I completely agree with this view, this is a successful product, but the company in the future can become a long-term, successful company, it is not so easy to decide! The vertical integration of traditional industries has been serious in Baidu's body, not only Baidu, the domestic 80% of the internet big guys, have such a habit! Will they succeed? I think the opportunity should exist, but the probability is very small, if the probability is very large, then Yahoo does not come to this point ~! Vertical integration measurement method, is not the extension of your product today can bring 1 million users in half a year, or 10 million pv/days, if simply from the flow point of view, as only in the financial perspective of half a year, the company can obtain how much cash flow like! But it's impossible to predict how much cash flow the company will have in two years! The greatest test of integration lies in future decisions!

If you are still Baidu, then please do well in the search for the road forward straight, because in my impression Baidu is just a search engine, and Baidu all offline advertising is also to search for the theme, (I in Shanghai, Baidu has done in Shanghai subway ads, the theme is to convey the concept of search, and no concept of community), We have heard on the web that Baidu is ready to community information transmission, but if you follow the brand name of Baidu, to do the community, is bound to fail, so I have in the article on the mop mentioned, Sohu do search, with the Sogou, is a subsidiary brand, and rumors of NetEase, With the "yodao.com", is an independent brand products! The essence of this problem is positioning!

Baidu today in the search field of success, I can understand as:

1: Good Technical Barriers 2: Strong user Awareness 3: Higher user Switching costs 4: Strong distribution channels, these barriers (both competitive advantage), any one is not enough to constitute an absolute core competitiveness, Google or Sogou, can rely on their own strength in the short term to compensate for the gap in competition, Even the original for the search is not the line of NetEase, QQ can easily overcome barriers to entry!

Of course, some familiar people, will say that Google also English version, also has 38 products (http://www.google.com/intl/en/options/), why they can succeed now, Baidu can not succeed? First of all, as I said above, Baidu has the opportunity to succeed, but the probability is very small, secondly, I do not deny that Google has 38 products, but we need to understand that these two companies in the enterprise environment, culture, business situation are in different situations, so I think not comparable. Finally, Google is wrong is right, need time to prove, it is difficult to evaluate, I said the integration of the most critical issue is not based on the flow of evaluation, not to technology to evaluate, nor is it a cash to evaluate, and for future business decision ~! If a person shoots a bullet, after 5 years to shoot others, then 5, he is not guilty of ~!

Due to the time limit, about Baidu business and brand international flower, especially the problem of profit, can not be described here, but from the Baidu business and brand internationalization of the move at least conveyed the following several messages, 1: Baidu urgently needs to expand the line of business (shareholder pressure) 2: Baidu for a single profit model is not satisfied with 3: Baidu's internationalization strategy to some extent to reduce domestic competitive pressure (for Google) 3: Baidu for the status of the domestic market is very satisfied!