8 skills required by SEO staff

Abstract: You need to know the basic working principles of some search engines, the differences between different search engines, and how the search robot (SE robot or web crawler) works, how does a search engine sort search results.

1. Learn how search engines crawl webpages and how to index webpages.

You need to know the basic working principles of some search engines, the differences between different search engines, and how the search robot (SE robot or web crawler) works, how does a search engine sort search results.

2. meta tag optimization.

It mainly includes the subject, description, and key words ). For example, on the participating website www.iguw.you.cn, we are more concerned with the keywords required for the competition and related long tail keywords, and some other hidden texts such as author and category ), language (encoding language), these basic optimization work is very important

3. How to select keywords and place them on the webpage.

Keywords are used for search. Keyword analysis and selection are one of the most important tasks of SEO. First, determine the main keywords for the website (generally in five upper and lower cases), and then optimize these keywords, including the keyword density (density), relevance (relavancy), and prominency) and so on.

4. Understand the main search engines.

Although there are thousands of search engines, there are only a few that determine the website traffic. For example, Google, Inktomi, and Altavista are mainly used in English; Baidu and Sohu are used in Chinese. Different search engines have different page crawling, indexing, and sorting rules. We also need to understand the relationship between various search portals and search engines. For example, Yahoo and AOL Web Search use Google's search technology, while MSN uses looksmart and Open Directory technologies.

5. Main internet directories.

Yahoo itself is not a search engine, but a large website directory, and open directory is not. The main difference between Yahoo and search engine is that the website content is collected differently. Directories are manually edited and mainly include the website homepage. The search engine automatically collects directories and captures a large number of content pages in addition to the homepage.

6. Click-based search engines.

Search engines also need to make profits. As Internet businesses become more and more mature, paid search engines are becoming increasingly popular. The most typical examples are Overture and Baidu, and of course Google's advertising project Google adwords. More and more people are positioning commercial websites by clicking ads on the search engine. There is also a lot of knowledge about optimization and ranking. You have to learn to get the most clicks with the least advertising investment.

7. Search Engine logon.

After the website is complete, do not lie there waiting for the guests to fall from the sky. The easiest way for others to find you is to submit the website to the search engine. Although free is no longer the mainstream of the Internet (at least search engines)-if you are a commercial website, the major search engines and directories require you to pay for indexing (for example, Yahoo costs $299), but the good news is that Google, the largest search engine (at least until now), is still free, it also dominates more than 60% of the search market.

8. Link Popularity ).

Web content is linked to each other in the form of Hyper Text, as is the case between websites. In addition to search engines, people also surf through links between different websites every day "). The more links from other websites to your website, the more traffic you will get. Therefore, there are currently two sites, www.qq2009qq2009.cn and www.iguw.you.cn. More importantly, the more external links your website have, the more important the search engine thinks it is, thus giving you a higher ranking. Therefore, you have to spend a lot of energy on exchanging links with others.