88% of Internet users will not increase their trust by owning a license

Industry analysis, Taobao currently 62 million registered users, under the impact of the new provisions of the conservative estimate of at least 30 million continue to operate, a single verification fee, the total contribution will reach 15 billion yuan.

Recently, China Internet Network Information Center (CNNIC) issued the 22nd China Internet Development Status Statistics report. Report data shows that the growth trend of China's online shopping market is obvious, sitting at home with the mouse shopping by more and more network users agree. and the supervision of E-commerce is still the focus of the network shopping market topic. The rapid expansion of the online shopping market is also prompting the government to put the regulation of e-commerce on the agenda.

Online shopping has become a popular mode of consumption. The number of online shopping users has reached 63.29 million, 25% of netizens favor online shopping, among the top Ten Network applications. Sitting at home, shaking the mouse, gently a little, the heart of the goods can be sent to the door, not only the consumption way convenient, fast, at the same time, consumers can always enjoy in the physical store is difficult to meet the discount, economic and affordable.

At the same time, according to the Chinese Consumer Association statistics, complaints about online transactions have become one of the top ten complaints, including the quality of products, after-sales service complaints accounted for 30.2%.

Local governments began to introduce a number of regulatory drafts to strengthen the legal supervision of E-commerce. Shanghai and Beijing, which have a higher prevalence of internet shopping, are one step ahead. In late June, the Shanghai Municipal Promotion of Electronic commerce Development Regulations (draft) (hereinafter referred to as "provisions") submitted to the Shanghai Municipal People's Congress for consideration. July 2, Beijing Municipal administration of Industry and Commerce announced "on the implementation of the Beijing Information Promotion regulations to strengthen the supervision and management of Electronic Commerce" (hereinafter referred to as "opinion"). Regulations from August 1 onwards, Beijing's for-profit shop must first obtain a business license before operating, including Taobao, ebay, Pat on the operating shop in Beijing shopkeeper.

It is understood that Taobao, ebay, Pat is a typical c2c (individual personal) e-commerce business model, they provide a platform for personal and personal online trading, users only need to submit identity cards, bank accounts and other basic information and through the website authentication, you can open shop business.

C2C is the main way of internet shopping in China. According to the "2008 second quarter China online shopping market Monitoring Report" published by Eric Consulting, 2008 online shopping market turnover amounted to 29.11 billion yuan, of which c2c turnover of 27.1 billion yuan, accounting for 93.1%. C2C is more active because it is a supplement to traditional physical stores, allowing consumers and consumers to buy and sell goods on their own.

C2C Trading model and physical store transactions are very different, to the physical store of the supervision of the past will inevitably appear a lot of problems. Shanghai's "regulations" and Beijing's "opinion" has also been a certain degree of questioning.

Beijing Municipal Trade and Industry Bureau of the new regulations, not only to meet the requirements of the shop must deal with business license, but also in a Third-party commercial website "certification" for real name registration and information verification, the site indicated that the annual cost is 500 yuan.

An important advantage of online trading is the low cost and cheap price. Shop shopkeepers are mostly meager profit management, licensing and subsequent costs will inevitably increase transaction costs, which makes shop operators face new pressure. Another report said that Beijing's e-commerce regulatory model will be extended to the country after a period of time. Some people say that the day of the shop is not much.

Industry analysis, only to Taobao users, for example, currently has 62 million registered users, under the impact of the new rules, conservatively estimated at least 30 million will continue to operate, also means a single verification fee, the total contribution will reach 15 billion yuan. But the question is, what can the net shop pay for this?

First of all, will the buyer increase trust because of the license of the shop? NetEase on this issue conducted an online survey, the results show more than 88% of users choose "No". Second, can the shop pay for the license to obtain more services from the regulatory department? If the answer is no, the regulators should reconsider how to manage the market and how to keep up with the service levels in the face of emerging networks. After all, the charge is not equal to management.

Luebbe, a famous Internet analyst, thinks that the traditional way to regulate new e-commerce, such as licensing and charging, not only consumes time and energy, but also interferes with the mature order of online transactions, severely dampening the enthusiasm of sellers and stifling the future development of E-commerce. In a 15625-person online survey conducted by a network, 85.5% of netizens said the new rules would hinder the development of e-commerce in China.

At the same time, the charge is tantamount to artificially improve the entry threshold of online shop, which will impact the network small business. "Do you worry about the new rules affecting individual employment," NetEase said in a survey of 88.7% of netizens who were "worried". Economist Mr. Wu recently in Shanghai, "cultural Forum" said that the Internet business to create a lower threshold for entrepreneurship, employment, to benefit more people, better solve the problem of fairness, should be protected, rather than let disguised charges to stifle.

However, the C2C mode is the most active e-business model, the number of participants, the transaction between the two sides generally for individuals or small enterprises, virtual network platform to break the traditional geographical division, the randomness of transactions to make the boundaries of for-profit shops blurred, which has brought a lot of technical difficulties for regulation. The voice of doubt includes, "How to define which sellers belong to the region?" "How do you determine if these sellers are" individuals who sell and replace their own items on the internet and are not for-profit? " Wait

This, of course, is not a denial of the need to tighten regulation on c2c. In the field of electronic commerce, false information, transaction fraud, personal information on the Internet, infringement of consumer rights and interests of the case is indeed real.

As of the end of June 2008, the number of Chinese Internet users reached 253 million, surpassing the United States ranked first in the world. However, the proportion of internet shopping for American citizens is 66%, which is higher than the proportion of 25% in China, and the 40多个百分点 of China's e-commerce market still has broad prospects.

There is no doubt that the government gradually strengthens the regulation of electronic commerce is the inevitable trend. Experts pointed out that the Government to establish a special Third-party certification system, the elaboration of special E-commerce regulations, reflecting the Government's efforts to strengthen the supervision of electronic commerce. How to explore a new way of effectively supervising e-commerce, while protecting the electronic commerce which is still in the initial stage, will become an issue to test the wisdom of government supervision.