9 key points of improving conversion rate for foreign enterprise websites

To optimize enterprise websites for foreign companies, we must focus on Google's optimization, because Google is currently the most widely used search engine in the world. For Google's frequently updated algorithms recently, there were previously panda (PandaTV) algorithms and penguin (penguin) algorithms.

To optimize enterprise websites for foreign companies, we must focus on Google's optimization, because Google is currently the most widely used search engine in the world. Recently, Google frequently updated algorithms, including the panda algorithm and the penguin algorithm. In the update of algorithms, we realized that today you are favored by Google and have a good ranking, but everything may change tomorrow, and you may be pushed to the "cold Palace ". In this regard, we cannot only limit the optimization to rankings. we need to enhance user friendly experience in depth, which is the foundation of website construction.

So for a global foreign trade enterprise website, what aspects should we pay attention to in order to better improve the conversion rate? I will share my 9 snacks in the following article.

1: highlight the focus of Enterprise Products

 

 

As an enterprise website, whether it is for domestic or foreign customers, our goal is to sell enterprise products or services. So how to make users intuitively understand that our products will directly affect the conversion rate. We can use labels for this purpose, as shown in. we can highlight the labels of our products through conspicuous colors, such as the product weight, color, and size, so that visitors can better distinguish product information.

2: With the help of a complete breadcrumb navigation

 

 

As a foreign trade enterprise site, the number of our products is unlikely to be only a few. the different colors of the products may lead to a very large number. How can users access so many products more clearly? In addition to the labels described above, the bread navigation is not negligible. As shown in, we can divide different product attributes (such as types and specifications) to provide a clearer and more concise bread, so that users can better understand our enterprise products.

3: multi-aspect image display of Enterprise Products

 

 

For enterprise sites, multi-faceted Image Display is essential. Multi-faceted image display of our enterprise products will allow users to better understand our enterprise and products. Enhance user trust in us.

4: related production videos

 

 

In many cases, for example, our products are complicated. simply relying on text and images on the site, we cannot explain our products to customers well. Therefore, we need to leverage the power of video. For example, if your enterprise product is a relatively sophisticated mechanical product, you can record tutorials on related products. In this way, our enterprise products can be displayed more intuitively.

5. sort out Frequently Asked Questions

 

 

The product description on our site will always be unclear to some users. Such as the product delivery fee, delivery time, delivery Media, and so on. If we sort and release the information, we can provide the information we want in a more timely manner, and reduce the workload for us to reply to users.

6: leverage social networks

 

 

Presumably many enterprises are very familiar with the beautiful saying of domestic social B2C platforms and Mogujie.com. These two platforms are developing so well because they use social networks to promote product information. For our enterprise sites, if we can also make good use of these social platforms, our product promotion will be better.

7. Place the contact number and address in a conspicuous position

 

 

Users will pay close attention to after-sales services when they are educating us. If we can post our company's phone number or address in a prominent position on the page, we can make users feel more at ease. This will improve the conversion rate of the website.

8: streamline our URL

 

 

For our enterprise websites, there may inevitably be directories of many different products, which may lead to a long URL. We need to streamline our url. This not only facilitates our seo, but also makes it easier for users to remember and share our product information pages.

9: comprehensive intra-site search functions

 

 

Our customers may not know which directory or category the products belong. At this time, a complete intra-site search function plays an important role. If a convenient intra-site Product Search is provided at this time, the user friendliness will be well provided.