A correct understanding of the nature of links: not the weight of web site life Straws

Talk about website construction and website optimization, most people first reflect may be the link. And a few years ago many people do so, through the purchase of links or the use of the hands of the site resources, human-controlled links has become a black hat seo idiomatic practices. Unfortunately, as the major search engine algorithms continue to improve, this practice has not been effective. Originally should be so, if simply through a certain number of links, you can improve the weight of the site, who is willing to do the content of the site honestly? However, links in the promotion of the site's user experience and search engine awareness, the role still can not be ignored. In other words, the site itself is a combination of different pages from each other, a reasonable link to a site is necessary. Just link size is not the quality of the site metrics, nor is the weight of the site to help the straw, the correct understanding of the nature of the link is very important.

What is the purpose of linking and what is the link function?

The webpage itself is independent, if does not have the link, then cannot construct a website, also cannot constitute the rich and colorful Internet. We can play a rich imagination, if there is no link in the world, how do we open different pages? The only way to do that is to enter the URL address one at a, which is unthinkable. Because with the content of the site constantly updated, a site can even produce up to thousands of pages, so that users remember the page address and one input, is not realistic. What is the Internet? We can words too literally to understand that, linked to each other in the net, is through the link will be a Web page, a site linked together. If not the hyper-link technology, then will not be born today's internet, at least a lot of eclipse.

Even if the above phenomena and difficulties do not exist, then no link technology is born, search engine technology may now be just a false technology. Because the search engine access to the content of the only way, is through the crawler, along the link vertical and horizontal crawling site content. And whether it is Google or Baidu, or other search engines, to determine the quality and weight of the site is very important reference factors are also links. Not only the number of links, but also the quality of the relevance and so on, which is also a lot of site optimization staff so attached to one of the reasons. In the course of Internet development, how does the link play a role? It is the foundation of the Internet, is the search engine evaluation of the quality of the technical support, but also a great convenience for users to browse the Web.

second, the search engine how to treat bad links

Wherever there is sunshine in the world, there is a shadow. The birth of hyperlink technology, effectively promote the search engine to improve the quality of the Web page to determine the way. Not only that, but the links also make search engines more accurate, because the link text itself has indicated to it the subject of the target page. So most of the search engines are highly attached to the link, but this also caused the site optimizer's concern: If through the link can easily improve the ranking of the site, why do we have to work hard original site content? And in previous years, some sites in a short period of time through a large number of links, indeed can be ranked quickly to do up. is now some of the rankings, but also by a large number of links to support. Therefore, as a website production and website Optimizer have this idea, also in reason.

However, search engines have an abhorrence of human manipulation of link behavior. Because of that, will undoubtedly interfere with the search engine on the quality of the site to make judgments. Moreover, if through the link to enhance the ranking, will certainly give the website construction and the website operator to bring the misleading, causes the website original content quality and the quantity reduction. Therefore, search engine to blindly rely on links to enhance the site weight and ranking practices, but also give a reasonable blow. If some intentions, in fact, we will also find that the search engine is also slowly trying too single through the link to identify the quality of the site. Instead, it uses content, links, web sites and new frequencies, site reflection speed, user experience performance, and other elements to take into account the different weights, which is said to weigh hundreds of of the parameters of Google's website.

Third, the website construction returns the content is the fundamental

In fact, search engine to determine the quality and weight of the site, and the real society quite a bit similar. A person some talent, the relationship between the back door to get a suitable job, through personal unremitting efforts can play its value for the community to bring certain contributions. But if a person's ability and character are deficient, even if they get a good job, the result is difficult to speculate. Website construction and site optimization is the same reason, the site itself has the quality of the content, a certain number and quality of the link, to improve the weight of the site and ranking is a certain help. However, if a site itself on the content and quality of dual-lack, even through the link to make the rankings for a short period of ascension, it must not be long or even suffer the right to decline. Therefore, the most important factor to decide the ranking of the site, or from the content of the site itself, and links are only an effective form of referral.

Website Construction return content is the fundamental, this content is not copy copying, is not worthless false original, but the real user-oriented continuous construction of the user is helpful content. A site as long as can provide users with some helpful content, even if not to build links to man-made, but also easy to get the search engine recognition. If a website constantly update rich quality of original content, even if it is artificial to promote the site, do some links, as long as the control within a reasonable range, the search engine is actually able to understand and tolerant treatment. But all this premise is, the website must have continuously unceasingly updated, the high quality original content, the website construction only returns the content is the return fundamental.

Whether from the website promotion, the user browsing experience, as well as the search engine recognition cognition, the reasonable link quantity and the quality all is must. But this is not equal to the manipulation of the link, more does not equal to identify the link is the site's fundamental. Shanghai website Construction Preferred brand pilotage technology (http://www.joyweb.net.cn) understanding is that the nature of the link is to facilitate users to browse the site, convenient search engine crawling site content, all the links should be based on these two. Links just to users and search engines to understand the content of the site more channels, is the quality of the site and the weight of some of the forms, but is not the quality of the site elements. If there is no quality content on the site, no amount of links are in vain, malicious links or man-made control links will only be caused by users and search engine aversion.