A summary of personal views on the new homepage of Baidu

September 2, 2011, Baidu World Congress held in Beijing National Convention Center, Baidu CEO Robin Li officially released a new Baidu home page, put forward "Baidu new home one person One World" slogan. At the same time, Baidu announced the new home page to all webmaster, developers, service providers open.

When it comes to Baidu's new home page, in fact, the heart of a friend in a few days ago has seen, but very few people mentioned, and this official release, immediately aroused the discussion, many of them are scolded repeatedly, may be because Baidu has always been the style of people subconsciously produced a psychological aversion, here, I will talk about Baidu's new homepage from my personal point of view.

　　First, navigation settings

Baidu New homepage added navigation, personal feeling is very good, also as Li said, can increase the user's stickiness. Because now the user's search habits, has been from a simple wide range of search precision to a finer level, navigation class search is increased year by cent, according to statistics, search Taobao, Youku and then entered the site more than 500,000, and 4399, Renren and other keywords search also in more than 200,000.

Such a huge navigation search is certainly related to the brand influence of each website, but at the same time explain the needs of users, some people will say that you do not have a direct collection, but the user does not collect, otherwise there will not be such a large amount of search, and the new home page of the focus of the navigation highlights, user-friendly, which undoubtedly shortened the user access path , you can access the destination Web page without searching again.

Also conducive to the promotion of the site's brand, before a number of webmaster complained that Baidu has their brand keywords sold to competitors, have to pay money to do bidding. However, the navigation to the important position, to a large extent to avoid such a occurrence, the user in the direct access to navigation, do not need to reach the search page.

　　Second, real-time hotspot

Real-time hotspots exist long ago, Baidu is the list, the previous link in the home page, now is directly mentioned in the new home page, you can let users understand the latest hot spots, in fact, in my view, real-time hotspot is not real-time, this is a search based on the statistics, why to search, It must be the information that has already occurred and is of interest to the user. But that's not real time. Real-time hot points to consider the problem is whether to cause the Matthew effect, so that the heat of the word more hot, and to the network hype whether the increase of the display entrance. For stationmaster, especially do traffic station, whether bring more opportunity.

　　III. Notification Management

Notify management attempts to Baidu account with the major web site account through, at present just accept the notice, account access, convenient users, more important is that Baidu account has been not too much use, especially for a user only with Baidu search, now the revision is aimed at this part of the people to do the improvement, Let Baidu account with other website account through to realize the value of Baidu account, once Baidu account get only in Baidu use Search user's support, value added is very objective.

New these I do not say, the feeling is pushing their own products, perhaps the first home just out, nothing to tell, this article from the Taiyuan Moving Network www.sx-by.com original, starting A5, reproduced please specify the source.