A summary of the problems in banner design

In my study of PS time in contact with the design of banner, through The imitation of excellent banner, on the basis of imitation found and solved the beginner for the design banner easy to commit several problems. In this summary review: (please give some advice let me learn better Thanks,)

1. In the beginner banner, I personally always think banner color rich, good-looking, special effects, is a good work, blindly to appreciate these self-think good banner, the result of what, is the color is more, is good-looking, special effects also a little bit (just contact will also those), It feels good. In self-thought very good time to show a friend, friend also said very good color rich, learned soon so can refueling, in a lot of people say that when I also have confidence, but carefully aftertaste you will find, what friends say: "Color rich, good-looking" always feel where the wrong, But I did not know where there was a problem.

So with the question with a copy of the banner to guide my teacher, he said a word awakened me: "What is this?" What kind of banner are you doing? You are too concerned about the good-looking, we do banner the main thrust is to highlight the product or logo, I do not see you here ... "Yes, that's it!" We do banner The purpose is not to highlight the theme, highlighting the goods, to give people a glimpse of these are good banner, fancy banner!!! Understand this truth, so that I can go a lot less detours, thanks to teach me PS teacher.

2. In summing up the last experience I still copy banner, the same copy, in the copy of the time, the number of copies came up, I also know the excellent banner contains some content: In a complete banner inside:

First: The theme is clear, that is, your banner is to sell home appliances, mobile phones, clothing, shoes and other topics, or to cater to the holiday business to engage in a number of activities, it must be clear!

Second: Not too much color, three to four colors this is a good banner of the basic, color more flashy, of course, in the color collocation also should pay attention to, some color effect is not good to use, pay attention to the choice.

Third: The font, in the font, but also to be quite careful not to use a variety of fonts, so that the effect of the screen is very poor, large characters (that is, the theme: the name of the product, discount related fonts, etc. can use a font) small (product introduction, effect, and other aspects of the choice of a font is generally Microsoft ya Black Of course, in terms of fonts can also add some English fonts, such a match to make the viewer more comfortable.

Four: The theme of the arrangement, to be centered, and other content should be symmetrical, do not butterflies, so the visual effect is too messy, especially the font.

Five: The customer's logo, the customer to the logo to normal use, not deformed this is taboo, there is a customer to the theme of goods can not be abnormal deformation.

These are the days of learning experience and summary, still in the study, the following is my copy of the banner deficiencies, please point.

A summary of the problems in banner design