After Baidu night, Baidu follows new user interaction measures

I heard about Baidu lee at the search conference in Shanghai just a few days ago. I also shared some of my experiences and opinions the day before yesterday. yesterday I saw Lu Songsong's blog posting Baidu's contribution, baidu's two points of view are reiterated in the article: Web search

I heard about Baidu lee at the search conference in Shanghai just a few days ago. I also shared some of my experiences and opinions the day before yesterday. yesterday I saw Lu Songsong's blog posting Baidu's contribution, baidu's two points are reiterated in the article:

The future of web search: a search engine based on deep data excavator user behavior analysis

Pictures of Baidu night lee

In the past year, we have seen more and more changes in Baidu search. for example, if you search for the name of a hospital, the right side of the search results will help you mine all the hospital names, it is intended to help you find more convenient information. It seems very simple, but there are very complex technical logic behind it.

This product is also called "Zhixin search" in Baidu. the new generation of search engines no longer stick to the words in the request statement entered by users, accurately understand the true intent behind the statement entered by the user and the possible expansion requirements, so as to return more accurate integrated search results that best meet the user's needs.

For example

Hospital-related knowledge display

Result Display

Lee introduced the transformation of Baidu algorithm from traditional hyperchain voting to user voting.

In the Web era, content is produced by website editing and voting is performed between websites. traditional search engines use websites to vote for websites and establish a hyperlink analysis-based weight system.

In the Web era, the main force of content creation began to change to users. the voting format was expanded from a single hyperchain to multiple forms such as sharing, evaluation, and scoring, with a single user as the granularity of voting, it can better reflect the value of the website. This information will be used by search engines to judge the value of webpage content.

Baidu sharing is a simple tool that helps websites increase the ability of users to share content with SNS websites. you only need to add a piece of code to the page. The user's behavior of sharing content to the sns website will be applied to indexing, sorting, and other links by Baidu webpage search. Meanwhile, Baidu sharing also provides high-quality data analysis services, it can help websites precisely locate and analyze sns traffic.

After the news of Baidu night and Shanghai search conference, Baidu turned to the first shot of users

When I got up in the morning, I went to the company's first thing to search for my blog name. I found that Baidu's search results had changed slightly.

Baidu search Cao Haitao's blog result shows a triangle under the domain name. if you place the cursor on it, a drop-down "add to favorites" "share" report "appears"

Baidu is accelerating its adjustmentThe transformation from traditional hyperchain voting to user voting. Previously, souzang products and sharing products were independent Baidu products. this time, they were directly displayed through the search results, as an important reference for turning to the user voting mechanism. This greatly shortens the distance between users and voting websites.

For example, if I search for the Cao Haitao blog, I have to go to the website without sharing the search results. if the Baidu sharing button is still not installed on the website, I cannot share it, baidu lost a chance to capture users to vote on the website. Now, with this function, users can share, search, and complain directly in the search results. in this way, there will be more opportunities for users to directly vote on the website. It is more conducive to Baidu's analysis of user behavior.

However, I have some questions about these functions. I 'd like to come and think about them together:

(1) Will it be used for cheating, such as searching and sharing? I use proxy ip addresses for sharing and searching. after Baidu uses user behavior as a voting mechanism, will this cheating behavior affect rankings?

(2) I do not know the scope of the complaint regarding the complaint function? Complaints about the ox website or seo, such as website failure or virus, also involve a problem. for example, (1) If a user is cheating on a website, what about Baidu? ^ _ ^?

(3) there is another question: since this is displayed in Baidu's search results, that is, no website is opened before the user opens the website, how can users objectively perform "add to favorites, share, and report" operations on websites? Is it a good user experience that allows users to open the website, find the ranking after returning to Baidu, and share it. Another idea is to let users see a good title and description and share it. this is not too emotional. if they do not know the content, they will let others evaluate it, which is too unreliable; just as if I saw a beautiful girl on the street and saw her in a good shape, I gave him a very beautiful score. it is very likely that I will look back at the dinosaur and who knows what it is.

However, in any case, Baidu's vote for users has already taken action. I will continue to pay attention to it and share it with you in a timely manner.

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