Agile development is just a tool; Love the product, love the customer is the real thing to do

A lot of people have asked me questions like this. : 
" are my products and teams suitable for agile development? ? can agile development really improve the efficiency and quality of product development? ? "

in fact, when asked these questions, should be honest to face their own heart, first asked a seemingly simple but not easy to answer the question : 
" Do I love my product? ? "
" do I love my clients? ? "

"Maybe your team doesn't feel the wisdom and benefit of agile development, just because your team doesn't know how to love the product, how to love the customer." ”

" I really do. ... What we really lack is not agile development. We just don't know how to be loyal to our own heart, to do cool things, so that customers (users) because of our products, But more happy, more happy. "

" I really do. ... just learn some agile practices; BDD,TDD, ATDD, Kanban, Scrum, SAFe ... and so on, but do not know how to love customers, love products, at most only from some ignorant population, said you are experts, master. And the ignorance of the eyes of the experts, master, just to make himself ignorant of ignorance. To the customer, to the product a little meaning, a little value also did not. "

"Life is very short, seize the minute, go back to your customers, focus on your products." Good love your customers, good love your products. Do not be more superficial engineering theory, practice, and lost you really should do a good job, the good Life mission and responsibility. ”

" Agile Practice is the tool used to implement the product. Product, customer is the real protagonist. "

If you have not used the Agile practice tool to develop products, please do not teach others agile development. Because, you will make others away from the customer, more and more away from the product. You will make other people all day only to engage in some standard, model of agile activities, so that others more rigid, more do not know the thinking, more and do not know the strain. ”

Agile development is just a tool; Love the product, love the customer is the real thing to do