On August 18, May 27, Beijing time, according to foreign media reports, The Amazon website quietly released The Apple Mac software download shop "The Loop" on Thursday ".
The new store named "The Loop" mainly sells games and applications. Currently there are 252 types of shelving software, mainly for specific games. Its sales model is similar to that of Apple's Mac app store. It sells both its own products and third-party Mac software. Amazon users can also download purchased products, but cannot update the software in real time like the programs purchased by the Apple store. These are left to the software manufacturer. Some applications are also bound with DRM or serial number authentication, which are different from those of the Apple App Store.
As a matter of fact, Amazon provided Apple app downloads long ago. This time, they were integrated through a software store. To celebrate the download of the store, Amazon also launched a $5 coupon.
Amazon said that the store will focus on Apple game and office applications and will provide a "Installation-free" Download experience in the future. In addition, all downloaded software can be stored in Amazon's online storage service and can be downloaded infinitely in the future.
Currently, some software is not sold in Apple's Mac App Store, such as Microsoft's Mac 2011 Office. Although Microsoft's website can be downloaded all the time, Apple does not provide similar downloads. Amazon, however, will offer a $5 discount for Mac software and games it sells out of pre-promotion considerations by June 1.