"HillTop" theory-exploring new Google ranking algorithms (1)

2003-this day may become an important milestone in the history of search engines. In this update called "Google Florida", Google made a large number of changes to its ranking algorithm, as a result, many well-ranked websites go down to Sun Shan in a nightmare overnight. Each update cycle may make some minor changes to the ranking algorithm. Google's consistent practice, but this big change, the website administrator and even the entire search engine optimization industry are shocked and unexpected. Not only have many commercial websites that have been ranked in the leading position lost their rankings, but they have also impacted many companies that have optimized their rankings. However, since Google occupies almost half of the search market, it is not wise to abandon and switch to other search engines for business promotion.

The new mechanism adopted by Google's new algorithms remains the focus of the SEO debate. There are currently two main theories. One is the "Expert System", that is, the Hilltop algorithm, which will be described in this article. The other is the Topic-Sensitive-PageRank algorithm headed by Dan Thiesw: topic-based page-level technology) the general idea is: when a query occurs, Google will match the query condition with the topic contained in the CIRCA database, and the closer the query is to the topic, the topic page level score is better. In addition, because a given query condition may match multiple topics in the database, any small error in page-level calculation will be balanced by a certain number of associated topic-level page-level scores, therefore, similar theme page-level scores can provide high-quality search results. For details, see "TSPR theory-how to deal with the new Google PageRank ranking algorithm ". We believe that no matter what new algorithms Google uses, they aim to provide users with more accurate search results.
HillTop (LocalScore) algorithm
Author: What is Google's new algorithm? This is still a fan. On the Google website, there is no new content to be found in its "reward for high-quality content websites and disciplinary actions against websites using malicious technologies. Naturally, as a search engine, this approach is completely understandable. Search engine algorithms should be kept confidential because any comments, consent, or rejection of the new algorithms will disclose their new algorithms, however, any slight leakage of the ranking system may be exploited by some people to maliciously manipulate the search results, undermining the objective and fairness of the search results.

We have come up with some discoveries based on some feasible predictions, combined with actual research and experiments, as well as the knowledge base on the development trend and history of search engine behavior. First, let's take a look at some notable findings about Google's new algorithms: