An analysis of the important factors in the ranking of website optimization right now

With the continuous upgrade of Baidu algorithm, the current site optimization has changed, mainly with the continuous upgrading of Baidu algorithm, before the station outside the optimization weight has been gradually transferred to the station optimization, in this case, the content of the king is already well-known things, now as users of the Internet information more and more picky, Site content optimization for the site rankings and weights undoubtedly occupy a very high proportion, especially in the construction of the content of the site, a seoer what information is the user concerned, in order to obtain the recognition of the search engine, I think we can through the following several aspects and detailed analysis.

First, the website information to the search engine Trust degree. What is information Trust degree? The author thinks that is the trust degree between the information on the Internet, the search engine will judge according to the information characteristic, the purpose is to examine the trust degree of the page. To speak plainly, as far as the content of the article is concerned, the customer enters after reading the stay time, the content jumps out rate, the search engine to the content analysis after the original degree, and so on these are the Trust degree important index, to the website PR value, this is obvious to you the more the single import high weight link, the single Import the connection domain name is more extensive, Your PR will get a bigger boost. Through the above points, the author thinks that the main factors that affect the degree of information recognition are link point, domain name age, friend chain, enterprise itself popularity, enterprise News original degree, Enterprise News Information Update frequency and so on.

Second, the user's attention and satisfaction analysis. What is the user experience? This does not have an accurate concept to measure, but we can be described by a word, I think the user experience better site is the user satisfaction is higher, customer satisfaction is we do optimization often mentioned a word, that user satisfaction in what aspects of the performance? The author thinks that the main is the user in the search and obtain the information process, the website content information can actually meet the website user's demand. Through the data analysis angle, the user browses the page to open the page number more, stays longer, the website certainly obtains the user the attention degree to be relatively high, under normal circumstances, the search engine will use the log analysis to judge the user behavior, thus obtains the satisfaction level. User satisfaction is one of the most critical algorithms for search engines to rank results pages, because the Internet ultimately, whether it is corporate marketing or search engine rankings, customer satisfaction is a common pursuit of the trust goals.

Third, the search information and user needs to match the degree. The matching degree mainly involves the correlation degree between the user's search demand and the information itself, and the SEO operation can be carried out more widely. From an informational standpoint, if you don't include search keywords, you can't appear in search results. In other words, our article title as far as possible to cover the need to optimize the site keyword, and the site content must be around the site keyword, the keyword matching performance in the user search for a news after the title is true and user needs more consistent, but after opening the site content is a mess so only in the title, But do not pay attention to the quality of the article can only be called the title of the party, for users undoubtedly reduce the trust of the site, the author said the matching degree refers to the title as far as possible to put the key to optimize the keyword, only this will be possible to be users to search. On this basis, we must pay attention to the quality of the article, in addition, in addition to the user search needs and the relevance of the information itself, between the requirements and information to the reference between the matching degree. For example, users search "Xi ' an SEO", and Xian related IP address will appear first in front of the search results.

Finally, the author concludes, the website optimization today's Baidu is no longer 2002,2003 years ago Baidu, mainly due to the continuous upgrading of its algorithm and improve, for seoer undoubtedly increased our optimization difficulty, but same, we must understand what Baidu really want to present for the user? Understand the requirements of Baidu, as far as possible from the strategy to improve our optimization techniques, in order to better allow the site to meet the standards of Baidu, will allow the site to have the opportunity to be recognized by Baidu to give us the ideal ranking, the above three points is to teach you how to effectively service users, so as to obtain the attention of Baidu, opinion aims to attract, Well, today on the analysis of the road, this article by the Confidential Technology network http://www.cnbaomi.org original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.