Analysis of Baidu Search to join site Advanced Command Search interface changes

Although I am not a full-time seoer, but for the situation of their own site or often go through tools to monitor the analysis, such as our site in the performance of SEO and traffic and so on, this is what we need to understand. It has become my habit to write one of my own thoughts every week as I said before.

In a few days ago when I was in Baidu with site syntax query volume, found that the interface has changed. But there is no free time, so now to share with you, to know that I am just an amateur webmaster, so there are many other things. In the last few days I as usual with webmaster tools to query their own web site Directory of the amount of changes and weight changes, click on the amount is equivalent to the Baidu input site instructions plus their own domain name, which is commonly used in day-to-day maintenance of the so-called site syntax.

I found that with the past is not the same, the past is the kind of direct instructions after the domain name of the collection page, and now is the site's information, such as collection, connectivity, 404 page number, search engine permission to open the situation, and then the following is the Baidu Webmaster platform some commonly used tools, If a website is detected in the security alliance, it will have the security information of the website, including the vulnerability detection, malicious code detection, tampering detection, tamper content detection and so on.

In addition to the right is no longer the same as the relevant Internet information or Baidu's promotional ads, and all is related to the webmaster information. A total of three columns, the first column is Baidu webmaster platform webmaster Information, the second column is the security certification and official website certification and other information, the third column is Baidu Webmaster platform commonly used tools to navigate. It can be said that the display of things is not for ordinary users to see, but to have a certain search engine knowledge of the webmaster to see, we also know that ordinary users will not use the site advanced instructions to search, as long as the Internet has a certain understanding of the people will do that.

　　

So why Baidu will make such adjustments, you may say that this is a small adjustment of the big people we worry about what, but I always think we can not control their decisions, but we could through their actions to analyze a little valuable information for us. I think I can see a few problems from the knowledge of some Internet information and my own limited knowledge of the Internet.

First, in line with the main revision of Baidu's keynote. We all know that in the second half of last year, there are many people to disclose the information of Baidu Revision, and the change is the home page, in fact, is the site of the search box. It can be said that the search box is very important for Baidu, the quality of this thing even directly determines the user's impression. So at this point Baidu to be revised, it is certainly through a variety of data analysis, to know that Baidu is doing the search, the application of large data in it reflects incisively and vividly. And one of the point is to change the overall color of the search box to blue, so in this Site command interface is also the theme of color blue, perhaps blue is indeed the Internet is a comparison of the public color bar. Moreover, the color unification is also a common practice of most Internet companies, such as the green of Qihoo and the orange and red of millet.

Second, it is still related to Qihoo 360. Since 2012, the discovery of Qihoo Baidu and its enmity is more direct, because the tiger to the war burned to Baidu's stronghold, Baidu must fight back, so as you can see now, Baidu's security products are also working hard to promote, such as the previous period of time on the online Baidu money is to promote the safety of Baidu products, The intention was clearly to strike the rear of the Qihoo. Do SEO Many friends may be in the past more than a year time is very not peaceful, because Baidu search engine algorithm of the adjustment, we can think of the odd tiger does not matter, think it is a coincidence, but I think if just a coincidence is too far-fetched. By CNZZ The latest data Baidu's market share is less than 60%, and Qihoo's market share is more than rocketed, which means the latter is almost half the former, so the competition between the two is bound to be extremely fierce. Do SEO friends also found 360 search in the Webmaster platform to do a switch link function, this is a lot of friends have been accustomed to thinking of Baidu is the inverse of the day, but also some people think that the link is normal, not cheating, and no trading links. But the strange tiger behavior is obviously to cater to more webmaster, can say webmaster Group for search engine is vital. Such Baidu obviously need to follow up, with its own Baidu webmaster platform to attract more webmaster closer, after all, Baidu Webmaster platform is the first domestic search engine, plus their own is the search of Big Brother, it must also defend such status.

Third, Baidu is also selling its products. In the past few months began a variety of internet companies have to pay the certification, Baidu has a security alliance real-name certification, 360 of the site's security certification, Tencent has micro-letter certification, many entrepreneurs are said to be injured, now do what all have to take money. Although they themselves say these fees are for the certification body, but not fools know, these companies themselves do not profit? Even if this is not the product they sell, then for the open platform is not only beneficial to the partners, for Baidu itself is critical, the ultimate goal of search or to find valuable content, And the service providers that join the open platform are basically quality content providers. In addition to understand the credibility of Baidu certification level of people know that in fact, what credibility is not reputable, as long as it is in Baidu to promote the above pay advertising fees have this certification, plainly is to do the advertising has a reputation, of course, can actually do Baidu to promote the at least is also a self-employed, but also the need for government agencies to review the group, In a sense it's actually more believable than your average website, but it's not absolute. So this appears on the right side, Baidu must be included in their own sales of the product intent.

The above is by virtue of my personal grasp of things can be analyzed by the main points, of course, this is also more obvious points, a deeper problem I hope that we discuss together. From what we can see, our stationmaster group still is valued by these big giants, at the same time they also take this kind of opportunity to realize oneself some kind of more direct benefit than strategy, of course their these actions also have reasonable reason at least!

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