Analysis of Chinese search engine Market 2012

The 2012 Chinese search engine industry is not smooth sailing, but with more and more fierce competition, led to a vigorous "3B war" incident, and eventually the government intervened and gradually subsided, but the search engine between the war is far from over, 2012 is just a start. At present, there are many mainstream search engines in China, including Baidu, Google, Sogou, search, 360 search, instant, in search, Youdao, Yahoo, Bing in the inside has 10 search engines (see "Talking about the top ten search Engines"), which Baidu as "faucet", Google, Sogou for "dragon Body", Yahoo, Bing, Youdao such as "Dragon Tail", 360 search is "reverse scale", from behind, just a few months, then staged a "reverse attack" of the show, the 2012 search engine market is also called "Hustle". Below we analysis the 2012 Chinese Netizen's usage and the search engine's share according to CNZZ statistics to analyze the next 2012 years Chinese search engine market.

　　

The above picture is the CNZZ Statistic Center statistics the 2012 year search engine usage rate analysis. At the beginning of 2012, Baidu's usage rate was 75.88%, but at the end of the year the use rate was only 65.33%, the overall decline of about 10%, in the year since August, Baidu's usage rate began to show a downward trend. After Baidu, in the second is the Sogou, Sogou at the beginning of the use rate of 11.24%, at the end of the year only 7.65%, in addition to more than 10% at the beginning of the year, after has been under 10%. 360 search was launched on August 16, early on the use of 8%, and at the end of the year is a breakthrough 10%, up to 11.65%, now also in the 10% up and down, more than the use of the search rate. Google since the server evacuated to Hong Kong, the market share plummeted, the 2012 market share of only about 5%, only half of 2011 years, was also the second domestic search engine, now also see no traces.

Search is also Tencent "vigorously" the promotion of products, but so many years have been depressed, it is estimated that Tencent also lost patience, is now worse, from the beginning of the 5% fell to the present 4%, more and more marginalized, the author here can only say that search is too disappointing, you see 360 search, hey ...

In Search, Youdao, Bing searches in the whole year's share has been not high, according to statistics, only about 1%, even Baidu's a fraction of the time is not enough.

Through the above on the major search engine 2012 years of usage to analyze, Baidu is still strong, 360 search, Sogou contention for the second, Google, search for the second, "Old Fine" is the search, Youdao stream. Throughout the year, except for 360 of the search has been a roaring, the rest are slightly down, Baidu fell the most. If the 360 search rose so many usage rate, Baidu and Sogou down is just 360 search increased market share. Of course, CNZZ does not count the immediate search data, and Instant Search is also a search that cannot be ignored. And there are new and so search, and so network is the first social search engine, on December 18, the integration of Sina Weibo, NetEase micro-blog, Sohu Weibo, Tencent Weibo's search engine, in this microblogging era, its potential is also huge.

Below we take a look at the 2012 major search engine share analysis.

　　

Usage: A search engine produces a page view of the total page view of the proportion of the volume.

Share: The proportion of independent visitors to the total number of independent visitors using some kind of search engine.

In terms of occupancy, Baidu's share ratio is slightly higher than the use rate, and Sogou, Google and so much less, 360 search is similar to the use rate.

Through the analysis of search engine usage and occupancy, "degrees Niang" in the war in 2012 or eat a loss, 360 search out of hand, but want to break, but also must have more efforts to do, but the current 360 search is found to crawl Baidu content is tort, so 360 after the fate of the search will be very tortuous; In search, Youdao stream can not always be Shimo The, Baidu Strong, but not not to "reverse attack", 360 search in front of the open road, you wait for what?

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The above data sources are from CNZZ.