Analysis of E-commerce operation indicators

(1) Five layers of Data Analysis

(2) B2C core operation indicators

(3) Introduction to general traffic concepts

(4) internal and external traffic Decomposition

(5) conversion rate of each node

(6) Increase the associated bandwidth rate-associated sales

General principle: Selling A and B with high relevance is better than selling a and B separately.

Example of association algorithm:

A = 5 orders

B = 4 orders

Proportion of all orders in A and B: 3/6 = 50%

Proportion of orders with A and B: 3/5 = 60%

Proportion of orders with B in total: 4/6 = 67%

1. Correlation Probability: P (B | A) = 60%

2. confidence Probability: P (A then B)/P (A then B) = (3/5)/6 = 10% 3. coefficient of increase: P (B | A)/P (A ︵ B) = (3/5)/(3/6) = 1.2 In short: Be sure to associate as much as possible to show customers, this increases the conversion rate.