Analysis of Google search engine habits

This article introduces Google search engine's web page indexing habits, web page ranking habits, and so on, to help webmasters optimize their own web pages reasonably,

Google search engine habits

Google, as the world's largest multilingual search engine, has formed its own webpage indexing habits and established its own set of standards. the Study of goolge's webpage indexing habits helps to better cater to Google's search engine tastes and improve the webpage indexing volume and ranking.

For the moment, we will not study Google's indexing of other languages. for Chinese, Google indexing has the following features:

1. High Sensitivity and rapid response

Google has a high level of knowledge about the newly created website. Of course, the newly created website must have external links or submit website logon information to Google. otherwise, even if Google's search technology is even more powerful, it is difficult for Google to find a website that only the Webmaster can see. google provides two ways to create a website: first, external links to the website, and second, submitting website login data to Google. in general, the latter's indexing speed is relatively fast, and the former depends on Google's indexing frequency of new website external links. if Google has a high rating on external linked websites and a high indexing frequency, it will find that the new website has a high speed, and the newly created website will be indexed in advance.

2. Repeat correlation and importance

Google uses PageRank technology to check the entire network link structure and determine which webpages are of the highest importance. then perform hypertext match analysis to determine which webpages are related to the specific search being executed. after considering the overall importance and relevance to specific queries, Google puts the most relevant and reliable search results first. this is also one of the features of Google's webpage indexing.

3. fast changes and high mobility

Google's roaming bot regularly captures the web and indexed a large number of web pages. the next capture completed later will notice the new website, changes to the existing website, and invalid links, and adjust the content changes in the search results.

4. Text descriptions that emphasize links

Google will index the text description of the link as a keyword, so we must carefully design the text description of the link when making a link, so that it not only conforms to the positioning of the website but also has no relevance, to win the trust of Google.

5. pay more attention to the description of webpage meta tags

Most of the time, when Google displays the search results, the description of the web page is displayed and occupies a heavy space.

Technologies used by Google:

PageRank technology agerank can objectively evaluate the importance of web pages. pageRank does not calculate the number of direct links. Instead, it interprets the link from webpage a To webpage B as one vote for webpage B. in this way, PageRank evaluates the importance of the page based on the number of votes received by page B.

Hypertext match analysis: Google's search engine also analyzes webpage content. however, Google's technology does not simply Scan Web-based text (website publishers can control this type of text through meta tags, instead, it analyzes all the content of the web page, as well as the font, partition, and precise location of each text. google also analyzes the content of adjacent webpages to ensure that the most relevant results of user queries are returned.