Analysis of several reasons for the difficult selling of website advertisement and its solution _ website operation

Source: Internet
Author: User
When the webmaster when a few years, a feeling, go straight to make money and come to the webmaster when soon diverted, the real webmaster is actually sitting, can sit in front of the computer in the morning, stationmaster all a bit crazy, why? A word: interest dictates. The real stationmaster must have the very strong expression desire, he is wants through this media to express oneself some kind of voice.

But if you can turn your interest into silver, it is a bitter and happy plum. There is a feeling: today's personal site even if thousands of tens of thousands of traffic, advertising a low price estimate and regardless, is such a low price, hey, no one is willing to, this reminds me of the stall, I have a deep understanding of the stall before, the good things to get to the stall on the sale of a good price.

We create by heart, with sweat and time carefully built site how can become a stall it? Get this straight. Think about it, in the position of Sina home to do a 10 words within the advertising, you know how much money January? Yes, it is 30,000, also do not bring a discount, to our online has become 30, but also with a counter-offer, right? What's wrong with the world? Other people's advertising is never empty, why do I have to buy a mother to dad still sell it? Not all the websites?

Old music to talk about their own little feeling:

First, set up a good image of their own website, I have seen many personal sites, have done very successful, but also do not do, the success of the site has some common, unsuccessful sites have some common. I Youbiaojili, 1th, unsuccessful websites generally do not pay attention to the appearance of the image, will not beautify themselves, open the first impression of the station is not a big shopping mall, the site's layout is messy, everywhere flashing, advertising is faster than who flash. Good site, in general the first is relatively quiet, that is, there is a flash map, it is also through a number of beautiful ways to express. Old Le thought, this year, do not pay attention to the appearance is not good, the first time they enter your station will give the first time to the other people to impress, like, your one eye you see the beauty is easy to envy the same reason is the same.

Second, say the inner, this I do not want to say, because everyone said to do the content, this is fundamental, this is right, content to do well, must do well, what is called good? Why do others like your site, is your site everywhere is gold? It's hard to do a website full of gold. Can do a certain point of light is really good, in fact, it seems to see the most beautiful is the original "old music said stocks", people come to 杰杰 online, running this thing, this is like to Xuyi lobster shop, you can eat anything, but go to the person is not directed at your shop cucumber scrambled eggs, Others are directed at your that a famous dish to go, of course, since come, will have a few more dishes. Well, I said enough to understand the bar, your site must have at least a famous dish, and is unique, others can not have, there is no good for a dish, think of this dish to think of your website, this success. Of course, if you can make a few more good dishes better, but old le thought, can have a unique dish really good.

Third, the site's internal and external image have, you can sell a good price it? Old Le thought not enough, still almost something, what? That is the brand, Li Ning's sportswear are OEM, they do not have a factory, but the same production line in your factory if there is no Li-ning two words printed above, hey, consumers do not recognize, You sell 50 others too expensive, printed on two Ning two words, logo a dozen, ah 500, this is called brand effect. A site inside and outside the repair, if there is no brand appeal, is not enough. Of course, brand-building is not a day's work, but we small stationmaster also want to have big consciousness, if you are plan to play two years not to play, that also calculate, if you want long-term, a little ideal, in this aspect a little bit as, this aspect of matter, you still have to think about, make a point plan.

Say more, but may have some help to the station friends, thank you, delay your time, really put this little article finished.

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