Analysis of the impact of title keyword matching on keyword ranking

Is exact match more conducive to keyword ranking?

Seoer has always paid more attention to exact match, and thinks this is more favorable for keyword ranking. However, when we search for keywords, we will find that many websites that do not fully match, but rank very top, for example, if we search for the seo blog, we will find that the top five websites, none of which are exactly matched by the seo blog:

 

From the keyword seo blog, we can find that seo blogs have websites that exactly match each other, all of which are at the back end. Can we be sure that the keyword ranking is completely consistent with that? That is to say, is exact match not important to keyword ranking? In fact, the factors that affect keyword ranking are not only the matching degree of keywords, but also the following two situations:

I. Intra-site keyword matching

Many Seoer think that as long as a keyword is displayed in the website title, it is okay to optimize this keyword with peace of mind. In fact, this is not enough. We should take into account the content on our site, if only the keyword appears on the website title, but the content does not reflect this keyword, we can see that this keyword is irrelevant to the content of our website, and this keyword appears very few times, the keyword density is not enough. Although the keyword density does not affect the keyword ranking, the search engine may determine whether the website content is related to this keyword based on the keyword density.

2. The anchor text influences the ranking of keywords.

We can see from the above seo blog that they do not fully match, but through external chain queries, we can conclude that they have done a lot of seo Blogs. This keyword is the anchor text external chain, so that keywords can generate rankings, in fact, the ranking of keywords in the external chain is still very large. Many websites do not have content, but the external chain is very powerful, and the ranking of keywords is promoted through the external chain, the most obvious is some shopping mall websites, all of which are dominated by images. The promotion keywords are not only external links but also external links.

III. Website weight impact keyword ranking

From the top five seo blogs above, we can find that their weights are very good websites, as long as the two keywords seo or blog appear in their website title or description, they will automatically match and generate keyword ranking. If you can also publish several seo blogs on the external chain, the anchor text link will certainly be more effective.