Analysis on the inspiration of google+1 button to search engine optimization

Excellent website optimization for search engines is the goal we have been diligently pursuing, but on the whole we always lag behind the search engine and seem to have a bit of "back to know", after all, they are the rules of the formulation, as the Google said to launch the "+1 button" to now has become a reality, First used in the English version of Google, I believe that in the near future will be extended to other language versions, including Chinese Google, Webmaster has been able to use the code to add this new feature to the site, the use of Google search users can be "+1 evaluation" of the site, This gives the search engine algorithm has brought another new basis for us to engage in SEO optimization of the people that we have to seriously study a new topic.

The introduction of the Googe+1 button is not only the richness of its algorithm system, and to provide us with an understanding of its algorithmic thinking, a more comprehensive understanding of its ranking in the rankings of the trend of the development direction, so that we have the opportunity to better grasp the coordination of its algorithm system, to improve their own level of SEO is of great significance. Combining recent research and practice on this new "+1" function key that appears on the search engine, I think it has the following three inspirations for our SEO:

First, the search engine algorithm system to introduce user evaluation elements

The significance and value of search engines is itself to provide users with the information they need to search services, from the vast Internet information in the ocean, using their own research and development of the algorithm rules on a variety of web sites and information for the calculation and screening, according to the quality of the ranking provided to the user, this is the principle But the information it sends to netizens is "the appetite of the netizens", really helped, and indeed ultimately needs the Netizen's evaluation and response. This time Google's "+1" button is to allow users to personally participate in the algorithm system, so that they can mark the results, but also make the search engine can be the shortcomings of their own algorithm early detection and improvement, it can be said that this fully embodies the search engine is fundamentally for the Netizen service outside the positioning, Also explained that in order to win the hearts of users to win the competition with peers, search engine giants at all times to consider how to get more recognition of search results, so seriously to do everything around the user, from the user to serve the concept of users. This for us to engage in search engine optimization, blindly around the search engine instead of ignoring the user experience is clearly denied, do search engine optimization and improve the user experience is not a sudden, the two have a high degree of consistency.

Second, the search engine and social network links tend to close

This time Google's "+1" button in the course of work, will pay more attention to the search friends of the relevant content of the recommendation, this is due to the content of the recommendation of friends, often more in line with the needs of other friends, because they have similar interests and hobbies, This is more authentic and similar than the content recommended by some experts who are authoritative but far away from the user. As a result, Google has embraced the "+1" feature in a social network similar to buzz, making it easier for friends in social networks to recommend certain information more easily and clearly, thereby facilitating sharing. Compared to the existing "sharing" function, Google introduced this function to the sharing is infiltrated into the search engine, so that the sharing of the recommendations of different users in the comprehensive accumulation, in search results to other users, thus greatly facilitating the user's access to demand information, so that more close to different user life actual , more close to their interests and interests of the content is preferred to recommend, so that the search results can make the user because of the recommendation of friends and friendly, but also easier to obtain user recognition, enhance the user to continue to use their own stickiness, in the competition with rivals to gain the advantage.

Third, do a good user experience and Word-of-mouth communication will be more to the strength of Web site optimization

From the Google "+1" button working principle, we can see the search engine algorithm to improve the direction of the user evaluation and reputation of the importance of increasing, so that users can participate in the evaluation of search results, so that the search results more complete and satisfied with user satisfaction. According to this work principle, as seoer, we should see, wait until Google put this new feature in Chinese version of Google, we must be prepared in advance, in the site optimization process more attention to the user experience. Return to the core value of the existence and development of the website-Create value for users, provide valuable content and function, etc. Only in this way can the site get a good user rating, through excellent user experience for the site to establish a good reputation, so that users can help the site Word-of-mouth dissemination at the same time, but also for the future with the Chinese version of Google, such as the "+1" recommendation, access to more user support and recommendations, the more recommended, The benefits of the site's ranking in search results are more pronounced. Therefore, attaches importance to and completes the website the user experience, not only has the important function to the website retention user, will also have the far-reaching influence to the website optimization effect! Article Source: War Warring States http://www.wfhzg.com/reprint please specify address