Analysis on the operation mode of security website

Website operation

The day before yesterday to discuss the situation of financial Web site, feel a lot, so that I have a clearer idea of the operation of financial sites, first on the needs of shareholders, how to better the market analysis of shareholder Services

For an ordinary shareholder, he has six major needs: information, analysis, training, exchange, market, trading, and training and communication can only be regarded as a class, so I put him down to five major needs: information, analysis, exchange, market, trading.

1, market services by the great wisdom and Qianlong software monopoly, but these years great wisdom momentum, defeating the Qianlong Software and occupy 70% of the market share, its original information mines by advertisers love. But 05 years of wisdom launched the Securities World website and launched a information charging products, the tentacles of the field of information and analysis.

2, trading services are with the flower Shun software monopoly, occupy the market 70% of the share, assimilation software also set the market analysis function, 05 also increased the information function, especially the real-time live broadcast function, to shareholders have a great temptation.

3, communication and training are some forums: MACD, ideals, financial forum, etc., these are mainly individuals out of interest to create a forum.

4, information services can be divided into three categories

First, commercial web sites such as CICC online, financial, news, security star, East NET, Zhongcai network

Second, the official website such as China Securities Network, panoramic network

Third, the characteristics of the site today's investment, securities Qualcomm, Investment 360 and some personal websites.

5, the analysis of services is the financial site of the profit point, a site to survive all have to focus on analysis as the center, launch product sales. Analysis Services can be grouped into three categories:

First, the software class data, market analysis, such a strong adhesion, such as the financial industry, the software of the Dragon, its software once users have used a period of time, will be dependent. And entry threshold is relatively high, not only to securities analysis talent, but also software research and development personnel

Second, the analysis of information and stock analysts, such a way to enter the threshold than software, as long as the securities analysts have the ability to produce information products, so this model is currently the most extensive, basically every commercial website has sales of such products.

The third is the member-type consultation mode, this model can be extended to the current popular member consulting companies, they mainly rely on the TV stock show to absorb the attention of the low-end investors, rely on the means of trading version to absorb members, shareholders become members, and to adopt a continuous upgrade of the method of the investors to lure in the money constantly. This model has gradually weakened as the SFC regulates its membership advisory.