Analyze how to select keywords for traffic and conversion rates

Recently found that many seoer novice do not know their site is to do traffic or do conversion rate, some web traffic came up but there is no conversion rate, and some sites obviously want to transfer rate, but to do the flow, the result has no conversion rate, and some sites and the rate of conversion, and not know their ultimate goal, Thought can be included in both directions, the results jump rate increased, the site was down right, now Wu Xiaohua to analyze how to choose the flow of keywords and conversion rate keywords?

First, you need to know what your site is targeting, whether it's selling ads or selling products, if it is selling ads, it is clear that traffic, for example, the industry station, Business-to-business station, information station, the film station is the flow, this type of Web site is not required conversion rate, the higher the flow of the better, the choice of keywords can be directly industry words, Pan keywords, core keywords, such as industry stations I do food machinery industry can be directly to "food machinery" as the key words to optimize their own website, or, for example, I am a movie station, my keywords may be directly movies, the latest movies, movie Network for the key words, as long as the flow of more words is the keyword you want to do , the more people search the word (movie-related words) is the keyword you want to choose, but pay attention to these keywords and your site is related.

If your goal is to sell a product or sell a service, it's going to be a conversion rate, some people will think as long as the flow up, naturally there will be conversion rate, this view is wrong, because the flow ≠ conversion rate, for example, I sell weight loss products, my key words are weight loss, slimming products, slimming, slimming methods, the best weight loss products, The most effective weight loss products, weight loss drugs list, which of these words is easier to convert a little bit, it is obviously "the best weight loss products" and "the most effective weight loss products", some seoer and the conversion rate of the final result is certainly very bad, because if you blindly do the flow, conversion rate is not up, Know that your ultimate goal is to change the rate of how much, not the amount of traffic, so say, if you choose some of the high conversion rate of keywords will promote product sales. When your boss asks you how much conversion rate you want to achieve this month or how many products you want to sell, and you are still doing traffic, then you must not reach the target, because you still think the flow up on the conversion rate, and we are the right way to do more conversion rate of words, improve turnover rate, In general, we choose the conversion rate of words are required to dig long tail keyword, so what is the long tail keyword more conversion rate, such as "weight loss products" and "the most effective weight loss products" which is more targeted, of course, the latter, such as "the most effective weight loss products" and "the most effective external weight loss products" Which is more conversion rate? is also the latter, so everyone in considering the choice of keyword when you must know that your site is to flow for the target or conversion rate as the goal, some enterprises obviously sell products but still do the flow, the flow of hard to do up, the enterprise has lost a half to death. If your site is selling products then keyword must have conversion rate of the key words.

This article author: Wu Xiaohua blog address: http://www.wuxiaohua9.com/(reprint please keep)