Analyze the difference between SEO and SMO with the help of mathematical theory

　　

As long as you carefully analysis you will find that many marketing methods can be obtained from the mathematical theory of a certain conclusion, the author recently got a experience, that is, our marketing must be based on the concept of a multiplier, otherwise your marketing will never get the results. Here the so-called "multiplier" we can simply say is a one, wildfire effect, this is similar to the mathematical algorithm we have learned: exponential operation. In online marketing we call it viral marketing. Then the author today with the help of one of the mathematical Knowledge Analysis SEO and SMO two different online marketing mode.

　　SEO is a large base, the number of small patterns

I think most people have learned the exponential operation in junior High School, here I review again, the so-called exponential operation, contains two numbers, one is the cardinal number, one is the index. For example, n is the X-square, where n is the cardinality and X is the number of times. The popular point is that there are x n multiplication. And we put this formula to our SEO, you will find that SEO is not a best online marketing model, because the base of SEO is very large, but the number of times is poor.

Why do you say that? The following author a slight calculation you will be clear. We play an analogy, such as you put an index for a keyword to do the first page, and generally you can get the largest IP 0.2a (0.2 for an empirical value, because it is not the focus of this article, the author will not discuss the details.) )

When we know a keyword Baidu index, we can roughly estimate the base of our SEO model, this base is 0.2a, that is, if we have a keyword Baidu index of 500, then the base is 100.

When we calculate the cardinality, the other variable is the number of times, then the SEO marketing model for how many times? Very simple, this number is very low, can be approximately equal to 1. The reason is that SEO marketing strategy is not very high communication, your site appears in the search page of searchers because your page in a certain problem to meet the needs of users, and the general searcher will not be active to spread your site. So we can say his number is basically 1.

Although the SEO strategy in the dissemination of the effectiveness of a certain limitation, but because of its large base, so if the use of good SEO strategy, you can get good results.

　　The SMO is a strategy for both cardinality and number of times to float

SMO strategy, is a young online marketing strategy, social media marketing strategy, for social media marketing strategy we can say "when you have more than 100 million fans, you are CCTV." And what does the SMO strategy have to do with exponential operations? We can say how many fans you have, and how big your base is, and how often your fans are able to spread. These two numbers are a variable and cannot be accurately estimated, but we can say that if your fans are higher in quality, then your base number will be larger.

In the SMO strategy, the number of times you count depends on the quality of your content, and if you are of high quality, you can attract more fans, and the more likely you are to spread your fans. We can also see that the SMO strategy is as much a content marketing as the SEO strategy. Content to a large extent determines the success or failure of marketing.

From the two marketing strategies mentioned above, we can clearly see that both modes of marketing need to have high-quality content. Content is SEO and the soul of the SMO marketing, I hope this article for everyone to help. This article by the computer Graduation Design http://www.bycxlw.com/editor, reprint please bring our address.