Anti-culture of low-end users-is the problem so simple?

To attend a company meeting, I would like to explain: to meet users' strong and clear requirements, we can consider "implicit" in product design ", 1. scenarios can be added to address user needs through the coordination of multiple product modules, with richer forms of expression. 2. user behavior paths can be extended to support other products, change a single product to a product set.

The voice is just falling, and the feedback to the center is unknown, but in the example, there is "moreCulture"For this reason, several colleagues say the same thing to me: You certainly cannot do this,Literature and ArtIt is a niche, and our users certainly do not like it. In addition, a few people later told me this point in private, which makes people have to feel the opposite of low-end users and culture (extreme point: literature and art, it is a simple and absolute final question.

 

1. do low-end users really hate "Literature and Art?

Low-end users: low income, low education, and low age.

My father is not Li Gang, but an ordinary worker. My mother is a farmer and has a low family income. She is also very poor during her studies abroad. Although I graduated from college and assigned a job, my salary was very low at the beginning. In short, at least I used to be very "diaosi", and there are many people around me. I have seen that you have never given up your pursuit of higher-level requirements.

When I was very young, there was something important for families with special conditions to attract folks in the village to celebrate. The methods were monotonous and monotonous. They were all literature and art: releasing movies and playing games. Why? Because the results are good.

After people began to worry about food, they became the biggest spiritual requirement. Therefore, when a movie was played, they took a small bench across several villages. The cost of acting is relatively low. I also followed my neighbor's uncle for a long time and did not understand it. The whole story was similar to that described by Lu Xun's "social drama, I remember clearly that uncle was excited when he came back, and he kept explaining to the children, because he has never been so artistic as a farmer!

 

2. Is it true that high-end users are not "vulgar?

The lower the level of demand, the more frequently it is consumed in a larger scope, the more simple The Truth Is, like Hua Ge of "Gao Shuai Fu, in the same way, the internal im tool Avatar for "three things" attracts the attention of the girl.

 

3. Why can't low-end users use high-end products?

A few years ago, I brought iPhone-like trendy electronic products back to my hometown. People in my hometown may have heard of this thing on TV, but when I used to play with it, I love it with words, I carefully asked how to call the phone and how the Internet was going. I was excited when I operated the image with my fingers. Who doesn't want to use exquisite things, who is willing to be Earth B, and who is not earth B before others? Why xphone should be used in the shanzhai machine? If you have a brand, sorry, the gap between xphone and top-notch products is small. On the subway, it seems that everyone is an iPhone. Take a closer look, there are still many people who don't know what phone they are.

In a competitive market, the reason why low-end users cannot use high-end products is:The current social production capacity cannot reduce the production cost to the lower-end demographic consumption capacity.Rather than their inner preferences.

There is another counterexample. Some people are mobile phones with speakers and various flashing lights, and mobile phones with antennas to watch TV. But please note that this isRequirement(Demand, ability to consume), notPreference. If you can easily go to KTV and listen to songs at home, you like to install "5.1 channels" on your mobile phone. If you have a 40-inch IPTV, do you need to install a root antenna for your mobile phone to watch TV?

In short, the satisfaction of psychological needs at all levels and the pursuit of high-quality consumption are the psychological aspirations of all mankind. The distribution of IQ and emotional intelligence among low-end people is not much worse than we think (of course, there are poor, but more are behavior patterns). More often, they are education, opportunities, and industries in which they live, even the difference between Dad and other factors makes the situation of high handsome and rich. Simply put, My users focus on low-end users. Most of them are brainless and have a good effect on the three things (please, the three things are good for everyone). Other needs are redundant, this way of thinking is separated from the user's active personnel.

At this moment, I think of the representatives of diaosi, Sima Qian, and the students who have all done so have written historical records.

 

4. How can entertainment and entertainment be produced?SimpleIt is vulgar to go to the text. It should be vulgar in the text, including the text and elegance, such as Guo Degang.

Culture is the biggest high-quality carrier of entertainment. Do you have to go out to find someone to entertain yourself? Do you have to go to KTV to sing a song, eat with others, or talk about movies you 've seen recently?

The domestic gaming industry is so vulgar that no culture is a common problem. When blizzard's masterpiece or myth or sci-fi, with a complete role image and character, the story is continuous, the so-called "cosmic view in the game" was formed, and the violent attack targeted us. We can only compete with the two waves of Two-legged pictures drawn by the artist mm, when a high-cost channel occupies the road, a "masterpiece" debuted, obtained a vote, ended, and changed the game name. It once again began to sacrifice the power of the game, and then debuted ...... Then, we come to the conclusion that our Internet users are mainly engaged in low-end operations and are also dominated by vulgarity. (This section is relatively extreme, and the operation method is not a single reason, mainly because the production mode of the game industry is different from that of others)

 

5. Satisfying high-level psychological needs is the trend and necessity of social development. Games (products) with few cultures will have a greater disadvantage in future competition.