Application of the Chinese film industry in Big Data

The Chinese film industry has entered the era of full digitalization from production to broadcasting. Many film experts and scholars believe that the new media technology of big data will bring new opportunities to the Chinese film industry.

Kang Jianmin, vice chairman of the 23rd China Golden Rooster Baihua Film Festival, said that after two great changes from a silent movie to a sound movie to a color film to a black and white film, it is now in the era of full digitalization.

"Chinese movies are getting better and better. In addition to excellent scripts and realistic performances by actors, Chinese movies are also enriched by new technologies. In particular, 3D movies produced using a large number of computer stunts are well received by fans ." Kang Jianmin said.

Several experts held the "China Film Technology Forum" here, believing that the rapid development of new media technology in recent years has never seen an unprecedented impact on film development, the film creation technology and dissemination methods will change accordingly.

Liu Da, director of the high-tech research department of the Chinese film Science and Technology Research Institute, believes that in the cloud computing era, the division of film visual effects and other production work will show a professional trend, the production of "blockbusters" is increasingly dependent on joint production across national boundaries and enterprises. "For example, a visual effect giant film usually needs to be jointly produced by multiple professional post-production companies or special effect studios distributed around the world to ensure excellent audiovisual quality and user experience quality."

The movie "Big Data" can be used to analyze and predict the box office, explore audience behavior, standardize the movie market, provide decision-making reference, service technology supervision, and establish an early warning and forecast mechanism, this is of great significance to the Chinese film industry in a critical period of transformation and upgrading.

The phenomenon of film diversification is also worth noting thanks to new media technologies. Feng Xin, Director of the Office of dramatic Film and Literature of Lanzhou University's liberal arts college, believes that advertising, publicity, public welfare, education, and academics can all use movies as carriers. "Not only do ordinary people use the" Dummies "program to express themselves in images, but enterprises can also present old-fashioned product advertisements with gorgeous movie narration ."

Application of the Chinese film industry in Big Data