Apply the balance theory to the design work consciously

Translator's words :

If the eye is the window of the mind, there must be some kind of connection between psychology and design. We have a very close relationship between the cognitive and visual understanding of certain patterns and people's psychology. and the understanding of some principles of psychology will help us to grasp the overall design. Among them, the sense of balance is one of the most important visual principles.

Original source: www.bamagazine.com

Is there no law of design in this world? At the beginning of the last century, psychologists in Austria and Germany founded Gestalt theory (Gestalt), which aims to explain how human behavior is associated with visual experience. Gestalt theory explains that our eye's understanding of a thing and an object is an integrated experience, not just a simple superposition of what we see, it also includes the feelings we used to have about that thing and object. We are not psychologists, but as a designer, understanding Gestalt theory is very helpful to your grasp of design.

Balance is everywhere.

Whether you are intentional or unintentional, the sense of balance has a very profound effect on our visual judgment. Gestalt theory on the principle of balance it is stated that human beings are looking for a state of balance and stability when they are watching anything.

If you look closely, the balance of symmetrical and stable state is ubiquitous in nature. Looking at the above figures, we always feel most comfortable when we look at these objects in a central position. This is the most important point of the equilibrium theory.

Create a balance in an element

Water droplets, the most basic and simplest form is actually a dot, a dot will guide your eyes to the central position. This is seen in many designs, including many famous logos and logo designs.

The state of balance and stability makes the above signs appear smooth and lasting. Each sign can attract your eyes, because these patterns will guide you to the center point of view.