AppStore overseas optimization How to improve search rankings and application praise

The main sources of ASO traffic abroad are the app store and social networking sites:

Social networking sites: Facebook, Twitter-based

App Store: Boutique recommendations, lists, search, today to tell you about App keyword optimization and how to improve the search rankings;

 

The keyword ASO has two parts: the coverage of the keyword and the search results for these words are in front. Effective keyword coverage is achieved by optimizing the subtitle and 100 keywords.

 

Subtitle inside the word has a very high weight, so we will be the industry's most difficult to optimize the words in the inside, in order to avoid the Apple audit can even into fluent sentences placed behind your brand name. There is no need to change the subtitle very often, frequent changes will affect the accumulation of heat. I have a rigorous attitude to study the next total list of 1500 titles average length is how many words? 16 words, so you can look at your own home application if it's a brand word, it's obviously not going to keep up with the times. Most of the applications are subtitled.

Add the comma to the matter, is to let Apple strong cut out the word, if you think a word is very important to you you can write in front or behind with a comma separated. Here is a small reminder that the words appearing in the title will not be repeated in 100 words. He does not have the function of stuffing keywords. In addition to this situation, for example, if you are a social software, some of the complex words need to be written in.

Core View 2:aso Exclusive tool to remove invalid keywords

 

is actually a execl form, you can put your family's words covered in column A, of course, these words are best processed, delete the heat less than 4605 words, delete your ranking more than 50 words, because the normal means can be difficult to rank 50 after the word optimization up. At the same time, the 100 keywords you write to split into a word to put in the second line, and then run the program we can see a keyword under the coverage of which valid hot words. We can clearly see how much 100 keywords each word contributes, how many words are covered, and whether these words are relevant to your application. If he's covered a lot of words, but it's irrelevant to my application, I suggest removing the word, a gadget that will help you with how to cull out invalid keywords.

New Effective keywords

 

I personally think the most simple and rough is from your competition in the selection, add effective keywords can actually use my very stupid tool, you can put the competition of those covered by the keyword but you did not cover, put in a column, and then the words into a word in the second line, Finally you get the result is probably these words you have not covered to, can see to compete the product which the word is particularly good, and with my this application related, also is at a glance. Help you sift through these words and put them in your keyword plan. I use this method has already covered our family keyword more than 3000, you see those can cover to 6000,7000 of words he actually found the apple loophole.

How to predict trends and find future hot words. I said the Uniqlo video is one, there is a case is the national husband constructed threatened to do entertainment products Panda TV, before that there are many friends to do the word constructed here, has been waiting until constructed released this product, can also rub some traffic. The use of the tool is Baidu Billboard, this tool can see what you have been searching recently, to help you judge the future trend.

There is also a piece of Baidu Index, with the previous use of these together. For example, the application store index is very high, this time you can go to the Baidu index to see whether the word is a positive trend, if the Baidu index has not changed how, it should be careful, the word may be the CP brush up. Like this year 5, June when the stock market at the best time, the word reached more than 10,000 of the heat, the word is only 1000 of the heat, I think the word stock is difficult to achieve the same level, a large extent is the CP brush out.

Improve search results rankings

 

We routinely use:

1, is the integral wall, solves is the new question. Now many developers are choosing to buy some download volume this way to promote overseas . To tell the truth, if the company has this budget, this way is also a good choice.

2, is the number of CP ignored the 1th is the flow of information advertising, ASO is not omnipotent, some bosses think ASO is free and good, why I want to buy information flow advertising, but actually want to make ASO better or to match the regular delivery, this can solve the active problem.

3, is the comment, the mainstream way is and other small partners for some comments, we can see a large number of QQ group exists. There is also a piece of the product can be pushed to dry, is in the app guide, this piece must play well, otherwise it will be a lot of 1 star bad reviews. App Guide Best choice 2 time to let the user evaluation, the first moment is the user with your application The most cool time, each product time may be different, so that he can easily give you positive evaluation. The second is that you try to sift out your core users and let them do their reviews. Of course, there is one of the simplest and direct way to pay a good rating , and now a lot of people are doing, this is not a secret!

Note: The above only represents ASOTOP1 personal point of view, if you need to learn, please judge yourself! "

AppStore overseas optimization How to improve search rankings and application praise