Baidu "yes" released the physical store certification plan

Yesterday, Baidu's online shopping platform "yes" announced the physical store certification plan to encourage buyers and sellers to conduct their first offline transactions. It is reported that "yes" is designed to help buyers increase shop recognition and lower the threshold for online shopping.

Although online shopping is accelerating its popularity, a large number of Internet users have not yet joined the online shopping group. According to CNNIC's 23rd statistics on China's Internet development, by the end of 2008, the penetration rate of online shopping among Internet users was only 24.8%, which was only 74 million.

Baidu's "yes" physical store certification plan released this time is to help netizens dispel concerns, build trust between buyers and sellers, and complete the first transaction process. The person in charge further revealed: "As the most reliable authentication mechanism for merchant qualifications, entity authentication has been incorporated into the 'youha' shop system and will soon be launched ."