Baidu began to pay attention to social search or will affect SEO

ADMIN5 Webmaster Network February 29 News, yesterday, the Internet has a burst of information said Baidu open platform brand zone to start testing in the promotion of brand search results show that the promotion of the brand's official microblogging, cool space, happy home, watercress station links, a comprehensive set of products of social network entrance. Through the search for British famous luxury brand Burberry (Burberry) can be found, its brand display in addition to the official brand text introduction and video publicity, but also added to the brand's many social portals, such as Youku space, Sina official microblogging, happy home, watercress station and so on. and directly show the micro-blog interactive area, showing Burberry (Burberry) Can Sina official Weibo fans number and text introduction. Users can access these portals through search, focusing on brand information and the latest developments. And in the Baidu search page on the right side of the promotion area, also through the image display of its official website entrance, and below shows a happy net, watercress, Sina, Sohu Weibo social sharing button.

Burberry (Burberry) Baidu open platform brand Zone

Baidu Open platform brand promotion zone began to set brand social networking site entrance, it can be said that Baidu open platform recently a large adjustment. But search other similar well-known brand area discovery, still display original brand promotion information, did not assemble social entrance. Burberry (Burberry) Brand promotion area collection social entrance can be said to be a case, although not excluding individual brands and Baidu open platform may reach some kind of promotion agreement to show the entrance of social networks, but also may be Baidu began to pay attention to social marketing channels and social search of a pilot, The future is likely to be a collection of social portals in more brand promotion zones. The collection social network portal, may enhance the brand social marketing demonstration effect, enhances the promotion conversion rate, but also may bring the new entrance channel for the Baidu, enhances the flow. and pay attention to the social search, will also improve the quality of Baidu search, through the user's social behavior on the search results to filter to achieve the optimization of search results. In the open platform, the open nature of social search will also attract more partners, for Baidu to provide more traffic channel entrance.

In January this year, Baidu had a recommended gesture similar to the Facebook "praise" style behind some of its search results, and suspected Baidu was testing its google+1-like social search results service on a small scale. But only a small scale test, a number of restrictions on users, has been removed. Google officially launched the google+1 Social search service in March 2011, designed to analyze other users ' concerns and recommendations through the characteristics of their social networks, and to find what you want in the quickest way at the right time. From Baidu to imitate Google test social search, and in the brand area set social entrance can be seen, the future of the domestic Internet, social search will become a trend, social marketing will also be more applications.

Generally speaking, the social search contains four kinds, one is the search engine itself launches the social search function, such as google+1, Baidu test user recommendation function. Second, the use of social networking sites as a chain, such as micro-blog, SNS site keyword search results and links. At present, Google Baidu has tested this function. Third, the social sharing button, such as domestic bshare, jiathis, social sharing button, for search engines and social networking sites have provided an interoperability channel portal. The last one is the search engine and various brands to promote cooperation. Baidu Open Platform brand promotion zone testing social networking sites belong to this category. This kind of promotion forms the user conversion rate is very high, compares by each big brand's favor. From the application of social search can be found that the future of SEO has been unable to stay in the simple Web page optimization and attract traffic. Social search emphasizes the involvement of the user, so the future site SEO will be more focus on user experience and behavior analysis, site data analysis and user conversion rate will also become an important part of the site SEO, and all kinds of social networking sites in search engine results and the display of the chain role, will become the future SEO have to consider. (Text/triumphantly)