Baidu Online rejection of external chain tools to bring us the impact and enlightenment

March 1, Baidu launched a grand rejection of the chain of tools, after the green Luo algorithm Baidu will also make a push, these days many SEO people are discussing Baidu this tool to bring us what kind of impact, Baidu really want to give us what enlightenment? has content become the focus of SEO work? Should external chain construction be innovated? And so these questions presumably most SEO people are in the confusion, think we do outside the chain of SEO focus, garbage outside the chain fly, now these garbage outside the chain not only without SEO effect, whether will play a more serious reaction? Here are some of the author's views, do not like to spray Ah!

　Influence one: The outside chain construction pursues the quality, the outside chain construction difficulty enlarges

In the SEO operation of the Chinese and foreign chain construction is the most time-consuming and energy, at least I think so, especially to get high-quality outside the chain, very difficult. Baidu launched a rejection of the chain of tools, the idea is to let SEO practitioners to block out those outside the chain of garbage, because the fact that the chain is not only less than how much SEO effect, it is likely to bury their own website. The quantity of the chain is far beyond the quality of the chain, and it is now exacerbated. Finally forced everyone to build a good quality outside the chain, easy to say, it is very difficult to do. The basic requirements of the chain is the relevance and universality, such as: optimization of a mechanical equipment type of enterprise station, then nature is best to find machinery-related sites, and such a site can be a handful of resources outside the chain, as far as the universality is more difficult.

　　Impact Two: The content optimization becomes the key, the SEO work difficulty increases

Later content and user experience will be the main SEO work, and the user experience for SEO practitioners, it is really difficult to control, product design, page interaction design and so will affect the site's user experience. For example, Enterprise Station optimization, we can only do a good job of the content of the site, even so, not the same industry content editing also let us spend a lot of time. Write original articles need to master a certain industry, product information, plus personal writing. It is understandable that if the influence of the chain to the rank of the small, or only high-quality outside the chain can be conducive to ranking, then it is conceivable that the work of SEO will become more difficult. The future of the SEO industry needs more writing good content editing, and is no longer outside the Chain Commissioner.

In short, such as the author of the above analysis, Baidu launched a rejection chain tool is just a start, the content of the emperor, the user experience for the king of the SEO trend can not withstand, but is a matter of time. There is the problem of Baidu technology, we all know that Baidu technology many places are imperfect, but Baidu has been constantly improving their search technology. In addition to the impact on us, what is the inspiration for us to chat again.

　　Inspired 1:100 degrees intend to rectify the SEO industry, standardize the SEO industry

Baidu Rectification SEO industry, whether for Baidu itself, or the entire Internet environment is a great advantage. SEO industry is also the rapid development of recent years, as the SEO industry continues to grow, and gradually threatens the core interests of Baidu: Baidu bid. If containment of this industry, standardize the industry, so that SEO practitioners not so much, so that will give Baidu more opportunities to bid. Enterprises do not find the right SEO services company, can only choose Baidu bid. Eliminate the Internet garbage Baidu to do there are many, standardized SEO industry to a certain extent also has the effect of purifying the Internet.

　　Inspiration two: SEO cost or will increase, low-end SEO services more difficult to do

Low-end SEO service most refers to the Enterprise Station keyword optimization, SEO services to the era of cabbage prices have come, the original business station optimization is very cheap, coupled with the reduction of customer resources. This two-year SEO service is clearly getting harder to do, Baidu algorithm constantly upgrade improvements, hair a lot of junk outside the chain has no effect, but at present many small and medium-sized SEO service companies are still very difficult to change the SEO model, if the need for a large number of high-quality content, then from where so many high-quality content, Ask customers to provide clearly unrealistic, their own writing and not a few SEO personnel can easily do. If the purchase of soft paper is bound to be a expenditure, the original earned less. This down to virtually increase the cost of SEO services.

The last stone to add, want to go farther in SEO this way, only according to the changes in search engines, and strive to improve themselves, so as not to be eliminated by the search engine, Baidu online rejection of the chain of tools for us is still good, at least can shield off their unwanted outside the chain of resources. But the true effect how now who can not say, can only wait and see, I am the old boy SEO studio stone, Welcome to exchange!

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