Baidu Tourism Design ideas: Design should be for the product and service

Baidu tourism This product's core idea is: emotional integration into the design.

May 1 is actually a familiar holiday, but at this time of the year this date becomes particularly special. Baidu to launch a new product, this is a novel field of attempt, but also a strategic beginning, this product is--Baidu tourism.

In the investigation of Yahoo, Bing, Dediscover, National Geographic and many other domestic and foreign tourism sites, has gained a lot of harvest and inspiration, but for Baidu tourism products in the visual specific performance is still very vague. So in depth research and clear product characteristics, target users, tourism color, and so on, Baidu tourism emerged.

The following is the design idea of Baidu Travel:

What is tourism?

To design a good tourism product, first of all, to answer the "tourism" is what? tourism is a sedentary journey to seek spiritual pleasure. "Brigade": is Travel, go out, that is, from a to B road process; Tour ": Is to go sightseeing, entertainment.

Who are our users?

Living in cities, relatively young, have a certain economic base and consumption capacity of the group. What do they have? What's your hobby? These are the key elements that make up our product vision. Through the investigation of our audience, most of the people are well educated, have a certain degree of self-cultivation, have a certain aesthetic ability. Clear, concise with a relatively high sense of the design can get their favor.

The color of tourism

Through the interpretation of tourism we can explore the use of color. Close your eyes and think, when traveling, we will think: out of the noisy and natural fusion, blue sky and white clouds and rippling. So the blue first is that we first extract the closest natural color. We use color analysis to extract orange, Orange is cheerful and lively bright color, warm color system in the warmest colors. Its bright, healthy, excited, warm, joyful, and easy to move the color sense, is a rich, happy and happy color. We propose the closest to the natural blue, and the most easy to make artificial excited orange. This exactly coincides with the concept of tourism.

Let users chujingshengqing

Travel is the process of feeling everything on the road. In the design of tourism products want to bring users the same feeling. A refreshing picture than thousands of words, can instantly let the visitors charmed, contend ... We need to think about how to integrate these into the design and send it to the user naturally. After trying a lot of ways to find a backdrop to create a very good atmosphere, and can be combined with the weather situation to make the corresponding situation changes, so that users chujingshengqing feel the clear, snow, rain and many different views.

Designed for products and services

In the design of a product in fact, we are not only a performer, but should stand in the perspective of product personnel to understand, stand in the user's perspective to think. Thinking about what the user is thinking, as a person to embark on the journey of the most concerned about what is it? It must be the weather condition of the trip, so we designed the introduction and the weather function; In order to let the user chujingshengqing feel the excitement of the trip, we added a large background design to foil and create the atmosphere, and combined with the change of weather background, so that users can feel different scenarios, also in the product of the note, Digg and so on the function is also the visual designer's contribution to the product. Do not say that these should be the responsibility of product personnel, because a good designer will not only stay on the visual level, but also should try to promote the change of products through their own understanding.

Background Theme-Blizzard

Background theme-Clear skies

In the home, travel pages and other core pages of the design planning, processing the standard control and application color. The concise design and blue, orange color throughout the whole, to ensure the consistency of the product.

Several versions of the design process, experimenting with different layouts and color selections.

Interested friends can log on to lvyou.baidu.com

Article source: Baidu User Experience