Baidu wireless UI Designer talks about "design culture of an App icon" (1)

Designers who have experience designing software startup icons often encounter the following problem: a single software startup icon designed looks dazzling, but after it is put on the e-market, but it is not very popular with users, and the user click rate is very low.

In terms of visual design, how can we improve the click-through rate of app startup icons?

In fact, we have some common design methods in the process of designing the software startup icon, which can help us increase the click rate of the icon.

1. When using visual metaphor, you must ensure the identification of icons.

I. Many icons are designed and used without careful consideration. By searching through the App Store, we will find that a very small number of app icons are designed to attract attention. For example, if you search for "tongue twisters", you will see the following icon categories:

The fifth icon in the first line of Figure 1 is written in the English text of the tongue twister on the gradient icon background color block. The visual effect is very smooth and there is no sense of design.

To attract users to use app software, we must design icons that attract users' attention!

We can use the design expression of the metaphor to convey the "Tongue Twister" information to the user, so that the user can see the icon to perceive, imagine, and understand the meaning of the icon. Figure 1 shows the enlarged icons on the right. These icons are designed to attract users. Its design uses the visual expression of metaphor, allowing users to understand the meaning of the detour, coupled with interesting image design, so that users can easily understand the meaning of the icon, these exquisite icons are easy to attract users' attention and are favored by users.

2. This is an application icon design of Starbucks. Starbucks logo design is very good, but Starbucks logo is relatively small in the app icon design of Starbucks's consumer card. You can see this icon design on the App Store, the circled Starbucks logo is hard to recognize. In fact, the Starbucks trademark should be enlarged during the design to improve the identification of the logo.

Therefore, we need to ensure the identification of the icon design while using visual metaphor to express the logo.