Baijun 20 ups and downs: the most cattle programmers gorgeous turn

Baijun's name has been written into the history of Chinese software, he wrote WPS This and Microsoft has struggled for more than 10 years of domestic office software, is the symbol of the glory of the programmer, along with the success of Jinshan listing, Baijun also eventually become the most rich in the domestic programmer born entrepreneurs, and this is enough to end the successful people, Now it's time to go through life's challenges again.

Because in the history of China's general software industry has developed 20 years of Jinshan company, is experiencing the biggest turning point in history, the enterprise from several people to more than 2000 people, but now to be split into three, in the split at the same time, ask Baijun how to keep the Golden Hill lasted 20 years of cohesion and unity atmosphere?

Wonderful resume

1986

Because of the dream, he entered the Chinese software industry, from a programmer to start their own entrepreneurial road;

1996 he did not go to Microsoft because of the 700,000 annual salary, but stood opposite Microsoft to lead the Chinese software industry collective turn;

2007 years experience 8 years of Marathon listing, and finally listed in the Hong Kong motherboard market, in the strong international competition and piracy rampant in the gap between the survival, he and Jinshan was on the verge of a desperate but tenacious stand, standing for 20 years does not fall.

Split

For a stronger executive force.

After making the decision to split, ask Baijun to feel "relaxed", "2000-person scale companies should have more appropriate management style," Baijun said, "We can not always in the entrepreneurial period."

The split of Jinshan seems to be a difficult decision to imagine, in Zhongguancun 20 years of experience, the company from the original Office software business, slowly extended to the general software and gaming business, in the boxed software prevalence of the era, the company including WPS, Kingsoft, Jinshan poison PA, swordsman love and other products are full of software store shelves. It is precisely because of the numerous product lines, the company attaches great importance to the overall executive power and the whole company permeates style, such as the leadership of the diligent state can directly bring all the staff to stay up all night overtime and the tradition of consultation, a word, in Zhongguancun grew up in many enterprises, Jinshan has a unique corporate temperament

And the split seems to mean a break in the 20-year tradition.

"Things have changed now," begged Baijun, "the company has developed three big chunks of business in its long history, now they have a certain scale, and their respective market conditions are very different", this February, Jinshan foreign recognition will be divided into three subsidiaries, respectively, operating Jinshan games, Jinshan Internet Security and Kingsoft Office software three parts of the business , "I don't think the split will affect the management tradition, just emphasize the business subdivision."

In seeking Baijun, splitting is precisely for more convenient management, "for example, three companies in different departments of some of the budget, the split before I personally approved, but in fact, the market priorities are not the same, after the split they can make their own decisions, which is precisely the maintenance of the Company's implementation of the tradition", ask Baijun also think, " The division lets the company's management more standardized, more like a listed company ", not to mention he has a new plan," These management independent subsidiaries, are still financially independent, but they will not rule out the possibility of a separate listing.

Direction

Where is the most beloved WPS?

What you can imagine is that split, is making money online games and security software naturally gained more free space for development, however, in the Office software WPS problem is still not completely eliminated, with Baijun own words, "WPS the only one in the country to do 20 years still adhere to the software", While its domestic profit path remains elusive.

WPS is Baijun in 1989 to write the work, 1997 before the high school students in the computer class for everyone to use it. Because WPS, seek Baijun and Jinshan won countless admirers, Jinshan by the industry to give "National software banner" title, and under the umbrella of this halo, and Microsoft and Microsoft's pirated products began to fight for many years. Until today, even though more insiders have admitted that WPS has no access to Microsoft Office in the least, it is hard to change the tradition of years of use.

The future of Baijun to WPS is the concept of "SAAS" that is currently prevalent, that is, to leave the traditional desktop software model, purely to provide Office software services on the Internet, "We are now working on a strategy for future office systems, for two years after the product preparation, we are to WPS for a government project support, "It sounds like the biggest shift to the banner of domestic office software," says Baijun.

Even more let Baijun rejoice is, their early decision on the "internationalization" of the attempt, has brought more hope for WPS, "Globalization in my view is a trend, since it can not be avoided, as a first take advantage of", 2005, WPS into the Japanese sales, has now become the second-ranked Office software products, In Japan, under the support of market consumption, "in fact, WPS in Japan is now more than domestic performance."

Online games

Do not work for other workers

After the split, the most let Baijun rest assured that the business may be network games, the income from the online gaming business now accounts for more than 60% of the total income of Jinshan, "Actually I am very strange some people will say that Jinshan suddenly ' became ' the game company, in fact, we began to do games from 1995, 2003 officially released Swordsman Love network version." ”

In seeking Baijun plan, Jinshan plans to launch 5 games this year, of which "Swordsman Love Network Version 3" adopted a new 3D engine, screen quality replacement, Baijun even plans to sell the engine technology to other manufacturers to use.

Because the profit is fast, the current net swims the market is becoming the capital attention hot, to have a firm foothold in the market, this may form competitive pressure, but the baijun feel pressure does not exist, "now the threshold is more and more high, the first is the capital threshold, the second is the accumulation of technology, not to say as early as, You make a small investment of the product can be fire up ", ask Baijun even remind opponents," now many small teams want to start a business, want to do online games, but in fact, we see the success of the case are very few, are single digits, and a team do not do products, failed to disperse, this example has at least three digits. "

But, while not paying any attention to rivals, the expansion of the business model Baijun is also very cautious, for example, he is not in a hurry to engage in the current popular network game agent mode, in his view, Jinshan will always adhere to the model of independent research and development, although the right game will also go to the agent, "but agent Rotten game, Or sky-high agent of a game, which is for others to work.