Basic Law of the website: technical Essence and operable application

[A cool preface: I studied the network for ten years, several easy to its manuscript, completed three volumes of this "website theory" a book. The main findings are excerpted and published in outline form (see annex I for general structure), hoping to enlighten the website operators. ]

Why do words such as "Web2.0", "Interaction" and "e-commerce" all have semantic errors? Why are personal blogs profitable and blogs hard to profit? Why is the net-picking mode not successful in China? Why Xingdong have nothing to do with blogging? Why Sina News (news.sina.com.cn) can be equated with the blog column (vip.bokee.com)? Why is it impossible for most corporate websites to work? Why is it that traditional media-run websites are basically unsuccessful? Which stationmaster should not engage in the network to start a business? Why is Internet innovation really easy?

There is a title for "How many Internet innovation from the function of BBS?" "(see attached II) of the post, the network spread very wide, but also get the webmaster positive affirmation." This is an attempt to reveal the essence of the network of articles, although there are many questionable places, but to solve these problems have taken an important step, should be highly affirmed.

The Basic Law of the website is embodied in five parts: first, the property of the website; second, the principle of production; organizational content mode; Iv.. Website classification. The article "The Basic Law of the website", with the technical Essence carding network phenomenon, to many internet puzzles, has given the operational explanation.

The article is divided into two parts: on, the Basic Law is summarized, the Basic Law of several applications.

on: Overview of Basic Laws
the properties of a website

--Website Dual nature
Network is a long-distance transmission and storage of information tools, so in the application, the site is both a communication tool, but also a communication tool (media).
Strictly speaking, information transmission and information storage is inseparable, must be in the transfer of storage, there is transmission in storage. But in applications, these two attributes are always one dominant and the other subordinate. When information transmission is in the leading position, the website is a kind of communication tool; When the information store is in the dominant position, the website is a kind of media.

(i) a Web site as a communication tool. The biggest progress is: to maximize the simulation of the near-distance communication environment, almost achieve the effect of face-to-face communication. Long-distance communications, from the ancient beacons, letters, to today's telephone, are just passing some information, and the site has passed all the information elements: words, sounds and images.

(ii) Web site as a means of communication. The biggest revolution is: Paper media, radio and television media can only be single point of release, and network media can be more points released.

The Web site is a step forward for communications and a revolution in communication.


Ii. principle of content production


--three-piece production tools

A Web site is a platform for aggregating and presenting content. The content of the website is uploaded and read and written, not only the file transfer from the client (PC) to the server, but the complete content production process.

Site content is stored in the server's directory area and data area two areas. The contents of the directory area, uploaded by FTP, the content of the data area, through multiple points of reading and writing and program read and write two ways to input.

The presentation of content, there are two forms of centralization and decentralization, that is, organizational content and unstructured content.


Web site content production, can be achieved through three pieces of production tools: FTP publishing, multicast publishing and program publishing.

(i) FTP publishing: FTP refers to the file Transfer Protocol, is the English file Transfer protocol abbreviation. Obtain a specially authorized user, through the FTP program, copy the HTML format files on the PC to the server specified directory.

(b) Multi-point release: User registration account, in any networked PC publishing content, any format of the file into the server's data area. Multi-point Publishing has two kinds of forms: (advanced user) authorized to publish, (ordinary users) free release.

(iii) Program release: Spider program crawling network, crawl any format files, in full text content and indexed content two ways to enter the server's data area.


Multi-point reading and writing technology, revolutionized the spread of the structure and manner, triggered the media revolution, resulting in a number of new media released.

The technology of program reading and writing has brought unprecedented test to the communication industry: it becomes very convenient to acquire others ' knowledge. Intellectual property law intervened in the process of reading and writing: The Web site only allows you to display indexed content. A search engine is the media that uses such a technology to produce content.


III. Structured content Model

--five types of content models

The content of the website displayed to the visitor can be divided into two parts: basic content and update content. Add the basic content, generally take the FTP upload way, add updated content, generally take a lot of reading or writing program read and write methods.

Update content, can be divided into Full-text content and indexed content of the two categories. Full-text: The practice of the use of multiple points of publication, there are Works review, author review and free release of three ways. Indexing: The practice of the use of program reading and writing, read more than two kinds of publishing methods.

There are five ways to organize the content of the website.

Work review type: Using the licensing technology, authorized to edit, allowing a few advanced users to publish full text content. For short, edit mode, or edit system.

Author review type: Using the licensing technology, authorization to the columnist, allowing a large number of advanced users to publish the full text content. Short column mode, or column system.

Free message type: The use of free release technology, allowing any ordinary user to publish full text content. Short message mode, or message system.

Program grasping type: Use the procedure to publish the technology, automatically publishes the index content. Short search mode.

Collection sharing: The use of free release technology, allowing any ordinary user to publish indexed content. For short, net pick mode.


iv. Non-organizational content model

--three types of personal websites

There are three types of unstructured content: Home-page personal sites, self-help personal sites, and blog-type personal sites.

Personal website is a historical formation of the concept, not to define the identity of the site owner, but refers to the site divided content space for many users to use and management.

Homepage personal website: The feature is to upload the content of the webpage by FTP way.


Self-Help Personal Web site: feature is the choice of modules, free to publish pages need to update part of the content.


Blog personal site: features are free to update the content in reverse order by date.


Five, the website classification:

--The Goldbach conjecture of the Internet

In view of the decentralization of information production and the complexity of information types, the Internet will never be able to produce a unified Web site classification system. This is the Goldbach conjecture of the Internet.

In practice, there are some names describing the properties of Web sites, and their corresponding logical relationships are embodied by classification.

(a) The classification that is raised by the content Web site. A Web site that is based on the main content, a Web site for tools, and a website that updates content as a principal.

(b) The classification caused by the application Web site. The website has become an industry, any organization and individual, all need a website. As a means of assisting their own website, called the application site, as a means of assisting others in the website, called the functional site. Application sites are divided into personal sites, corporate sites, government websites and other organizations of the four categories of web sites, functional sites are divided into portal sites, information sites, community sites, tool sites and service sites five categories.