Bea adjustment strategy breaks through again

Strategy
February 18, 2005, BEA announced to join the Eclipse Open Source Foundation, March 22, the company held a press conference in Beijing, a high-profile release of its telecommunications industry-oriented infrastructure products WebLogic communication platform, that is, The Da Vinci program. In an interview with Mr. Chen Jianyu, a senior product marketing manager for BEA Asia Pacific, he said this was a very busy year for Bea, with not only a lot of new product launches, but also a big change in development strategy to cope with the current changes in the software market.

Since its inception in January 1995, Bea Company is in a fierce competition environment, from the beginning of the venture to 10 years later today, every day it is like the prairie on the hunt for the antelope keep running. Bea started with middleware, and by 2001, in just 5 years, its Application server market and IBM and other large companies, but also caused by Microsoft's high priority. In the IT market, it is very difficult to compete with one of the companies, such as Microsoft and IBM, and it is even harder to fight with two companies at the same time. Bea faces the hard choices of being acquired or moving ahead. 2001, BEA decisive adjustment strategy, put forward beyond the middleware "infrastructure" concept, that is, in the new E-commerce platform to achieve data trading, application and value chain of free flow, to meet the changing needs of users, so as to ensure that enterprises in the complex and volatile IT environment to operate stably. Later, on the basis of the foundation, BEA also proposed the concept of fluid computing. The adjustment of the strategy not only allows BEA to avoid the fate of the takeover, but also keeps growing at a high rate every year in the subsequent sluggish IT environment.

The world is always changing at a high speed, especially in the IT world. First Borland company announced the acquisition of together to build a lifecycle development platform, and then IBM announced the acquisition of rational company to enhance the existing development platform modeling capabilities, and Microsoft has been the introduction of its Visual Studio updated version, more powerful. The competition's big gamble once again pushes the BEA to the historical wave, the BEA company can break through again, many people in question?

The beginning of this article is Bea's response to rivals. Although Bea has been very supportive of the development of the open source community, first in 2004, WebLogic Workshop part of the source code to the Apache project team, the "Hive Plan" (Beehive Project), It then released the pollinate component based on the Eclipse development platform, making it easier for developers to develop and deploy service based and Java based applications. But it has not chosen to join the Eclipse Foundation, an open-source organization that includes almost every major software manufacturer in the world. The company made a high-profile announcement that it became a board member and was one of only 8 strategic developers, and was involved in the development of the Eclipse Foundation's highest-level project, partly because IBM let the Eclipse Foundation make it an independent organization, On the other hand it is also related to the BEA's strategy for market development.

As the eclipse platform's impact in the Java community grows, many software vendors are beginning to integrate their core offerings, such as Borland, Sybase, Palm, CA, and more and more software developers are starting to develop programs on this platform, These developers ' development tools choose to influence the buyer and the backend software that runs the business software, which is obviously a huge potential market. By joining the Eclipse Foundation, BEA is not only able to focus on developing its own system high-level framework with existing infrastructure products, but more importantly, it can affect more developers using the mature platform of Eclipse to develop applications based on the BEA product, allowing more people to understand Bea's products, Use the BEA product. As for the promise of joining the Eclipse Foundation to open the source code for its own products and develop a commercial plug-in will not affect the normal sales of BEA products, Mr. Chen Jianyu said, Bea donated only its WebLogic workshop products in the very basic code, The core technology is largely confidential, since Bea has so far been a company selling products rather than selling them. By joining the open source organization, BEA wins a broader product market, and developers get a simpler and more easy-to-use development platform that is both a benefit and a disaster for both sides. As Mr. Huang Weiwen, Executive vice president of products at Bea, said, "This time Bea is working together with the Eclipse Foundation, both for our users, for the eclipse community and for the vast majority of Java users." ”

Bea's launch of a new global telecoms program is notable compared to Bea's joining the Eclipse Foundation. In the face of the expanding development platform of its competitors, BEA has a new alternative, continuing to penetrate its familiar telecom industry, developing and expanding its telecommunications service delivery platform--weblogic service Delivery (WSD) to provide a more unitary, standard and scalable framework for the market. and the telecom service delivery platform is just BEA's customer service Solutions (CSS), employee Self-Service (ESS), Radio Frequency Identification technology (RFID), telecommunications service delivery platform (WSD) and institutional Transaction management (ITM), and so on, one of the five enterprise solutions, Bea says it will continue to launch a software architecture platform that is compatible with these solutions in the future. The professional spirit of the service of their familiar industries, coupled with the support of the open source community, I believe that Bea will go further and successfully break through again.

Bea 2005 da Vinci program Bea WebLogic SIP serverweblogic product series Release 9.0 version WTP 1.0 in the summer release BEA dev2dev China Web site revision BEA eworld Conference held in the United States in September Dev2dev days 11 Parts held in China