Beat competitor website need to do the following five points

Search engine Optimization (SEO) can also be regarded as a battle between the owners, how to lead their competitors? Webmaster constantly improve their own web site (including: Optimize the content of the site, optimize the structure of the site, etc.), and real-time monitoring of the competitor's SEO trends, so as to the enemy.

If you want to surpass your competitors and keep your site top ranked, you might want to do the following five points

1th: Need to do a good job site keyword positioning strategy.

Whether it is the beginning of the site or writing articles, must have a clear keyword, a valuable keyword. How to determine the value of the key words? How to determine the key words can bring transformation?

1), check the keyword has no bid promotion

2), view the keyword index

3), check the competitor's key words

4, from statistical tools to view (such as Baidu statistics, CNZZ statistics, Google statistics, etc.)

2nd: Need to focus on the content of the site, of course, the best original.

From the search engine, Baidu more and more attention to the site's original degree, your article the higher the quality, the more fresh content, Baidu and even other search engine spiders will be pro-Lai your site's article; not only that, high-quality articles can attract users to stay time, to enhance the site's user experience will help.

3rd: Optimize the structure of a good website (internal, external structure)

1. Internal optimization

(1) Optimize the links within the site

(2) Optimize 404 pages

(3) 301 redirect

(4) Optimizing the background program

(5) as little as possible with JS

2. External optimization

(1), external link construction

(2), Friendship Links

4th: Monitor the import and export links of your website and competitor website

The most important thing is to monitor the number of import links on your site to prevent negative SEO attacks, and you should also keep a close eye on any changes that your competitor is building in the link.

Tools Recommended:

1), Baidu Webmaster Tools

2), webmaster Tools

3), Love Station tools

5th: Always pay attention to SEO industry dynamics, than competitors know the search engine has any new trends.

Take some time each week to see what's new in this industry (for example: Baidu webmaster, webmaster nets, A5 nets, SEOWHY, push A, 28TUI and other well-known webmaster, above these webmaster network can be more rapid understanding of the latest SEO industry trends, can help us adjust the good website optimization, So as to surpass competitors.

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