BlackBerry boss talks about application ecosystem: quality is more important than quantity

CEO of RIM, stotton Hines

Heins believes that although Apple and Google both emphasize the number of their respective applications, applications are not digital games. There is clearly a lot of unvaluable content in the mobile application ecosystem. RIM believes that as long as the company has high-quality applications that can meet the needs of key users, it can be used with Android and iOS.

"We are currently deploying a strategy based on countries and regions ." "Our goal is to have the most important 200-400 applications," heins said ."

According to RIM's current position, this is indeed a good strategy. But from a realistic perspective, it may be a last resort. RIM cannot catch up with Apple and Google in terms of the number of applications, but if it can provide enough high-quality applications to meet the needs of key smartphone applications, the scale of the BlackBerry 10 Application ecosystem may not matter.

"Some people will say that you have 0.6 million applications and 0.4 million, but you only have 0.1 million, so your performance is poor. In my opinion, this is short-sighted ." "Let's see how many applications have been actually downloaded," heins said. We don't have 1500 card games. This does not match the BlackBerry style ."