Cambridge Princess is coming, mother and baby export how to play

Recently, there is a world famous for a baby, so that the whole of the UK boiling completely, and duly occupy the top foreign social network headlines. It ' s a girl , yes, she is the Princess of Cambridge, England-Charlotte Elizabeth Diana.

The glamour and influence of the little princess has already covered her brother Prince George: The Queen wears a pink coat as a welcome; many people in Britain set up tents to gather in the hospital door long wait; Tower Bridge To celebrate with a red light. ······

Moreover, the birth certificate of the Little Princess has formed a new wave after May 2. Because her father was a simple and domineering couple of words in a column of fathers and mothers ' occupations than Prince William: the British Prince of Great Britain and the British Princess of Great Britain. A wayward life does not require any explanation.

merchants have never let go of any hot spots that can be hyped. This is not before and after the birth of the princess, there have been many businesses through various forms of production and the little Princess related topics in the name of blessing to play the occasion marketing (confined to space, here will not give you a brief introduction) ...

Such a world-famous event, the mother and child industry foreign trade enterprises do not have to come up too bad? As for the 2014 maternal and child industry part of the data, the industry situation is good:

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The overall trend is upward.

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The total turnover (GMV) in Britain, the United States, Australia accounted for a large part.

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Buyers purchasing power than the platform purchasing power, self-built station of foreign trade enterprises have greater opportunities.

Overall to the good mother and infant market, for mother and child export enterprises have a huge business opportunities, but good opportunities have always been to prepare people. Overseas marketing experts China Connaught Network operations leader to teach you how to borrow in the regular overseas promotion of the Cambridge Princess this hot play out new tricks:

1. Choose the right promotion channel

According to the data chart above, we know that the largest share of maternal and infant exports in Britain, the United States, Australia, the choice of promotional tools preferred Google promotion. Because Google search engine is the world's largest search engine tools, in Europe and the United States occupy an absolute market share, to the maximum extent of radiation to the target group (Google is the world's largest search engine, the market share of 80% above). Open an account in Google, you can choose their own operation, you can also entrust Google in China's agents to help operate, the latter has experienced consultants check. If it is commissioned by Google Advisor operation, the enterprise only need to put forward their own needs, let the other side to execute. Of course, it is best to listen to the professional advice of consultants.

2. Choose Google to promote the specific means

① keyword ranking

In the natural rankings, ranking with the keywords of the heat, too hot words, search natural more, the company's ranking is more likely to lag, but too unpopular words, search not many people, even if the front meaning is not very big. So, this time can do auction ads, to keep the enterprise promotion in the input "How to wear the Cambridge Princess" and other related words of the first page can be.

② Content Promotion

This piece is mainly for the company to use the relevant news of the Cambridge Princess to integrate their own news, for example, the baby princess was born wearing clothes, blankets and foreign heads to give her the relevant clothing gifts, can come out rich, form their own news source.

③ Mobile Advertising Promotion

Now the mobile side is too hot! Do not pay attention to the mobile side of the promotion, you are embarrassed to say that they did the promotion. Text ads, image ads, and APP ads can all be selected. Google has more than a million Android and iOS APP resources.

This article is from the "Exchange sharing" blog, please be sure to keep this source http://10198317.blog.51cto.com/10188317/1643946

Cambridge Princess is coming, mother and baby export how to play