Can't afford to hurt SEO: The road is lost

SEO is a very complex industry, on the one hand by the search engine encouraged, hope that excellent site can be SEO to the quality of content presented to the user. On the other hand do SEO people will never understand the search engine gourd sell what medicine, as possible by the search engine punishment.

In fact, in search engine eyes, SEO is just an optimization means, the purpose is to enable the excellent site can be more users to discover, so as to achieve the purpose of service for users. But in SEO personnel, SEO is pure marketing or promotional means, the purpose is to allow their own things to allow users to see, in their own purpose to consider more. Therefore, the search engine is to protect the user, but it is not for SEO, but the hope that there is real material of the site can know more about SEO.

Therefore, pure SEO and seo people have bullying suspicion. However, at present, SEO is still a network marketing and promotion of one of the themes, and in many industries, there have been many businesses for the first page of the position of the fight, badly beaten. SEO is now compared with a few years ago, is not that simple SEO. The biggest change, of course, is the degree of competition, the severity to what extent? Severe to even if you are honest to do the station, behave to optimize, pure white hat may end up a harvest.

The first two or three years, a lot of SEO master after a few years of SEO will often come to the conclusion that: adhere to white hat will certainly not be wrong, heterodoxy impermissible. In fact, white hat is often said to adhere to the original, stable outside the chain, pay attention to the station optimization, domain name space, etc., as long as not appear on the search engine unfriendly situation, ranking is the matter, the key is to stabilize, to have enough patience. At that time the SEO is basically one or two people to operate.

With the development of SEO, more and more technical things up, SEO becomes more and more fine, the details of things more up. So a SEO personnel to consider more and more things, often appear a person busy not come over the situation. So some industry SEO from individual to team. For individuals, this time SEO has not been so good mixed. Now just into the SEO industry, although the people know a lot of things, eager to be able to know things to practice. But the reality is often entered after a long period of time can only be responsible for a very detailed work, such as outside the chain, the station editor and so on, in order to co-ordinate the overall situation, but also to endure a long time. A lot of SEO new people are not endure the period of suffering but frequent job-hopping or even leave the SEO industry.

SEO is not only the details, but also become diversified. The most obvious is that there are many so-called "grey cap" elements and the involvement of paid elements. "Gray cap" is closely related to the marketing of a number of means such as micro-bo, space, etc., these elements of the intervention makes the SEO can not be as old as the original ecology, but stained with more commercial flavor. In addition, the appearance of the pay element is also subversion of a traditional SEO aspect, the most typical is now overwhelming news source soft, these pay soft text appearance makes many grassroots SEO is very hit. Especially in the hot industry of hot words, may be a pure do SEO grassroots spent a few months to a keyword to do the home page, but one night out of a few menacing news source Soft Wen ranked top to 108,000, after a night back before liberation, this blow really hurt a little.

In fact, from Baidu to move to the left of the bid ranking from the moment, is the beginning of China's grassroots SEO disaster. Since then, Baidu's algorithm seems to update the implied incentive to do bidding rankings of ambition. Now SEO competition is further increased, some enterprises have reached saturation (such as medical, tourism), so the cost of SEO has also gone up. Coupled with the search market variables are increasing, the network marketing system is becoming more complex, making SEO status is weakening, the road to become more confused. So remind want to enter the SEO industry friend, need to do psychological preparation.

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