Case study: SNS How to do promotional activities

Unknowingly found that they have written on the farm related articles can start a separate topic, and there are several topic did not have time to write, this estimate can also explain from a side of the current farm boom. Following the topic of this "alternative online payment method: Seeing how foreign happy farms make money", the recent two examples of social game developer, which use farm apps for brand-placement marketing, are a new attempt to make money.

For brand advertisers, the use of SNS platform social game to carry out marketing even in the United States is also a cautious attempt, mainly because the effect is still difficult to assess, but also worried about the spread of SNS platform Interactive is a double-edged sword. Recently, the American fruit (the Taiwan name of the source of American juice) and the juice source (Minute Maid) have done the promotion activity in the happy farmer of the Facebook (Intelligence Star Tong Development operation) and the net Net Cottage Farm, just provides us the analysis case.

First look at the United States grain fruit activities, is currently in Taiwan, the United States Grain Fruit official website flagship, gimmick is "open the gold cover, send millions of peasant currency", the beginning of the introduction of the time or has been a lot of the industry's praise (SNS industry + marketing industry), It is believed that American grains can get good brand exposure and spread through the high popularity among Taiwanese netizens through the Happy Farmer app.

Selling point 1: "Where the purchase of" beautiful grain Fruit "Gold cover series of products, on the Happy Farm input cap serial number (can not be repeated input), you can get a yuan of peasant currency, a total of 1 million yuan peasant currency, sent to the end.

Selling point 2: In the shop and the United States and the introduction of fruit-related decorative background, with ultra-low price of 1 yuan for sale. Although I always feel that a huge fruit bottle and the farm atmosphere is not very consistent ...

Selling point 3: the introduction of a series of American grain fruit crop seeds, and in the price ratio is significantly higher than the original crops. Because the numerical design is unreasonable, also caused a share of the use of beautiful grains to brush the experience of the enthusiasm, but this is something.

Again, the U.S. juice source in China's side of the activity, compared to weaker, the feeling is obviously not a magnitude, I do not know whether to implement the company's problems. If now go to the source of the Chinese official home, see is a full screen named Kaixin.jpg (HTML code just 15 lines). China's activities have chosen happy network as a platform for cooperation, I have not logged in for a long time before the user point to know that happy net has silently made a "buy a house to send a garden" app, which contains a farm game (incidentally mention a net of this app in the product problem too much, It feels like spending too much energy thinking about how to make money and ignoring the basic experience, not the long-term development of the road.

The main selling point is to allow users to receive free "Beauty juice source" sunshine fruit grain orange seeds (per person limited to 2 a day), and after the start of planting can also provide the owner and his friends to draw opportunities, for the existing happy net farm users should have a certain appeal.

When you pick up the seed, answer the question that pops up, the answer is a ...

Overall, although this time, the United States and the U.S. juice source of the farm implant activities are still a lot of problems, but at least as a new attempt to social game app profit model is worth the industry to pay attention to and follow-up, and hope to see more and better brand advertising and social media combined case, Facebook actually has some good, and has the opportunity to specifically introduce.