China Branch Love News: The scene of precision marketing is the next line of business trends _wifi probes

Along with the online flow dividend slowly over, merchants especially offline businesses to get online traffic costs in the gradual increase in the line of traffic to rob become a business chasing another hot spot. Whether it is a small program of two-dimensional code, WiFi, ibeacon are trying to connect the line, but how to let offline services and customers to establish a relationship between.

The essence of the offline scene precision marketing is a process of integrating the information from the offline customers, and the customer data which is dispersed on the internal platform is corresponded to the customer. Zhongke Love News launched to push the line under the Precision Marketing system, customer access information and business CRM information integration, to achieve the customer to the shop, the clerk can obtain all the information of customers, convenient for the staff to provide customers with precision, personalized service. Through the intelligent sense of hardware breakthrough in the traditional operating mode, "invisible, touch" dilemma, so that the heart of the business more "number."

Based on the application of WiFi probe intelligent hardware Under-line marketing, the director of the Department of Marketing in China believes that there are at least 2 ways to apply to offline marketing in the future.

Customers can learn about customer information when they enter the shop

To help businesses better understand their customers, the customer's mobile phone's MAC address and the Merchant's membership system to achieve the identity of the binding. Zhongke love to push can realize the customer into the store reminders, consumption history, membership information, consumer labels, into the store statistics, passenger flow data and other data, to help businesses in the face of customers when the recommended products to provide conversion rate, and to do more intimate services. When the data accumulated to a certain extent, can be used as the entire store finance, inventory, marketing data support.

In addition, the WiFi probe smart device only collects hardware-level MAC addresses, does not collect any private information, and ensures customer privacy and security.

Business promotion information near the field push

When a customer arrives at a merchant's shop, the latest promotional information can be sent to the customer's mobile phone. Promotional information can be triggered in a customer's perception-free process, as long as the customer passes through your doorway and has a consumption record in your store. After receiving the preferential information, the customer collects the card in the system and facilitates the subsequent consumption. If customers in the shop in the history of the accumulation of more, can be based on the preferences of customers to carry out the product recommendations and promotions.

Businesses need data for support, but data support should not be limited to traffic statistics. So that the existing data can play a greater role, such as Membership system, cashier data, consumption history, through the smart device will be people and data binding, data can play the greatest value, can realize the real scene of precision marketing.

At present, the introduction of love news to push the precision marketing member system, has been with some high-frequency, high customer price of the merchants to expand contracts, such as private clubs, luxury shops, cosmetics stores. For the promotion of customer experience and store conversion rate.